From Isnad to Algorithm: A Hybridization Model of Nahdlatul Ulama and Muhammadiyah’s Communication Strategies for Institutionalizing AI Ethics in Gen-Z Da’wah
DOI:
https://doi.org/10.23917/suhuf.v38i1.16282Keywords:
AI Ethics in Da’wah, Nahdlatul Ulama, Muhammadiyah, Gen-Z Religious Authority, Hybridization ModelAbstract
Background: The proliferation of AI-driven platforms in Islamic Da’wah raises urgent questions about algorithmic bias, synthetic content risks, and the erosion of traditional religious authority among Gen-Z audiences. Objective: This study analyzes how Nahdlatul Ulama (NU) and Muhammadiyah, Indonesia's two largest Islamic organizations, formulate communication strategies to institutionalize AI ethics while preserving Da’wah authenticity for Gen-Z in 2026. Methodology: A qualitative, systematic-comparative library research design was employed. Data were synthesized from official organizational documents (2018-2026), including the 2023 NU National Congress resolutions and the 2025 Muhammadiyah Risalah Islam Berkemajuan, and analyzed using the Miles, Huberman, and Saldana model of data condensation, display, and conclusion drawing. Results: The study identifies a hybridization model in which NU reconstructs authority through a person-centric "Digital Isnad" anchored in scholarly chain-of-transmission verification, while Muhammadiyah implements a system-centric "Digital Orchestration" governed by "Information Fiqh." Both organizations deploy Sufism-informed spiritual filters against digital dehumanization. Conclusion: AI ethics institutionalization in both organizations represents a strategic transition from tool adoption toward digital sovereignty, integrating classical tradition with algorithmic governance. Implications: The proposed "2026 Strategic Cycle" offers a replicable blueprint for religious organizations worldwide seeking to embed moderate Islamic values into AI governance frameworks
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