Dematel Approach to Improve Halal Logistics Productivity: A Study in Indonesia

Abstract

The halal logistics industry has become one of the sectors experiencing rapid growth as awareness and global demand for halal-certified products increase. This research aims to enhance the productivity of halal logistics services at PT Multi Terminal Indonesia through the implementation of the Decision Making Trial and Evaluation Laboratory (DEMATEL) method. This method is used to analyze the cause-effect relationships among key performance indicators (KPIs) that influence operational productivity. The research is conducted through interviews, direct observations, and operational data analysis, focusing on KPIs such as halal document accuracy, information clarity, storage space readiness, halal product assurance, and halal regulation compliance. The results of the study identify several main causal factors that significantly impact the productivity of halal logistics services. These factors include halal document accuracy, product information clarity, storage facility readiness, and adherence to halal standards. The DEMATEL method allows for the visualization of cause-effect relationships among KPIs, making it easier for companies to identify and address weaknesses in the operational system. This analysis generates strategic recommendations to improve service efficiency, maintain halal product quality, and meet the needs of an increasingly complex market. This approach provides significant benefits to PT Multi Terminal Indonesia in optimizing halal logistics services. By enhancing operational efficiency, the company can strengthen its competitiveness in the halal logistics industry, build customer trust, and ensure the sustainability of services in facing future challenges. The results of this research are also expected to serve as a reference for further development in halal logistics management, particularly in integrating technology and halal standards to support the sustainability of the industry.