Optimizing Islamic Information Marketing Strategies to Support SDGs: A Case Study of The Library at Bandung Islamic University
DOI:
https://doi.org/10.23917/profetika.v27i02.14497Keywords:
digital library, islamic marketing, services marketing mix (7p), sustainable development goals (sdgs), unisbaAbstract
Objective: This study aims to analyze the Islamic information marketing strategy implemented by the Unisba Library in the digital era and examine its contribution in supporting the achievement of the Sustainable Development Goals (SDGs), especially SDG 4 on quality education and SDG 16 on peace. Theoretical framework: The study used the Services Marketing Mix (7P) framework to analyze the marketing strategy of user-based library services. Literature review: The literature review covers digital library marketing, Islamic information management, library transformation, and the role of libraries in supporting the SDGs and countering disinformation. Method: The method used was a qualitative case study through in-depth interviews, digital ethnography, and documentation, with analysis using the 7P approach. Results: Results show that libraries are transforming into a user-based hybrid model through the integration of Islamic collections into the curriculum, gamification of the "Top Library Award" service, and the virtual service "S-Library," although it still faces IT HR constraints. Implications: This study provides a strategic model for Islamic university libraries in marketing credible religious information to support inclusive education and peaceful societies. Novelty: The novelty of the research lies in the formulation of the "Smart Islamic Library" roadmap that integrates library marketing strategies with the goals of the SDGs.
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