Strengthening Ambu Snack MSME through Operational, Marketing, and Financial Assistance

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a strategic role in supporting community economic growth; however, in practice, they still face various challenges that hinder business development. 1) Background of the problem: Ambu Snack, an MSME engaged in the production and sale of cireng in Babatan Village, Kadugede District, Kuningan Regency, encountered problems in operational, marketing, and financial aspects. From an operational perspective, the identified constraints included manual dough cutting, suboptimal oil draining, inefficient spice grinding, manual labeling, non-informative product packaging, the absence of written work guidelines, and poor stock recording practices. In terms of marketing, the business lacked adequate product display facilities and had not consistently optimized digital media. Financially, the transaction and bookkeeping system remained simple and underdeveloped. (2) Objectives: This community service program aimed to strengthen the business capacity of Ambu Snack through integrated interventions in operational, marketing, and financial aspects. 3) Methods: The implementation method was carried out in three stages: pre-live-in observation, program implementation during the live-in period, and post-live-in monitoring. The programs included the provision of production equipment, namely a cimoring cutter, spinner, blender, and label printer; the development of new packaging; the preparation of standard operating procedures (SOPs) and a stock book; the provision of a display case, banner, and price list; the continuation of digital marketing efforts; and the creation of QRIS payment access and a simple financial recording book. (4) Results: The results showed improvements in production efficiency, with increases of 65.38% in the cutting process, 75.14% in oil draining, 84.00% in spice grinding, and 87.60% in labeling. In addition, the product packaging became more informative, the partner obtained SOPs and a stock book, digital marketing performance improved, and the transaction and financial recording system became more organized. (5) Conclusion: Therefore, this community service activity contributed to improving production efficiency, strengthening marketing, and enhancing the business management of Ambu Snack in a more sustainable manner. (6) Recommendations or follow-up: As a follow-up, Ambu Snack is encouraged to consistently implement SOPs, optimize digital marketing efforts, and conduct regular evaluations of operational and financial aspects to support business sustainability and growth