Green Finance and Competitiveness in Fintech Adoption: Digital Transformation and Sustainability in Indonesian Banks

Authors

  • Windasari Rachmawati Faculty Of Economics And Bussines ,Diponegoro University
    Indonesia
  • Sugeng Wahyudi Faculty Of Economics And Bussines ,Diponegoro University
    Indonesia
  • Wisnu Mawardi Faculty Of Economics And Bussines ,Diponegoro University
    Indonesia

DOI:

https://doi.org/10.23917/reaksi.v10i1.8571

Keywords:

fintech adoption, green finance, competitiveness, sustainable performance, digital transformation, banking

Abstract

The increasing global focus on sustainability is prompting organizations to integrate financial technology (Fintech) solutions to increase their sustainability outcomes. This research seeks to explore the intermediary role of green finance and competitiveness, along by the moderating influence of digital transformation (DT), on the link among Fintech and sustainability performance. The study constructs a conceptual framework based on responses from bank employees in Central Java, Indonesia. Data were gathered from 170 bank employees and analyzed utilizing Smart-Partial Least Square (PLS). The findings reveal that Fintech adoption does not significantly negatively impact sustainability performance. Additionally, while Fintech adoption shows a positive but insignificant effect on green finance and competitiveness, it has an insignificant negative impact on competitiveness and sustainable performance. Digital transformation, as a moderator of the connection among Fintech adoption and green finance, competitiveness, and sustainability performance, also shows an insignificant positive effect.

 

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Submitted

2025-02-03

Accepted

2025-04-30

Published

2025-04-30