Eufemisme Netizen dalam Menanggapi Konten Parenting di YouTube Nikita Willy: Tinjauan Sosiolinguistik
DOI:
https://doi.org/10.23917/kls.v10i2.12218Abstract
The phenomenon of using softened and indirect language in digital communication has drawn attention
in sociolinguistic studies, particularly in the context of netizen comments on public figures. This study
aims to identify the forms and functions of euphemisms employed by netizens in response to parenting
content on Nikita Willy's YouTube channel. Utilizing a qualitative descriptive method and discourse
analysis approach, the data were drawn from 30 purposively selected netizen comments. The analysis
of euphemism forms is based on the classification proposed by Allan and Burridge, while the functions
are examined using Burridge’s framework. The results show that eight types of euphemisms were
commonly used: metaphor, figurative expression, colloquialism, abbreviation and acronym,
circumlocution, jargon, omission, and one-for-one substitution. Among these, figurative expressions
appeared most frequently. In terms of function, the euphemisms identified serve protective, cohesive,
booster, deceitful, and humorous purposes. These findings suggest that netizens tend to use
euphemisms as a linguistic strategy to maintain politeness, foster solidarity, and convey criticism subtly
in discussions around parenting an issue laden with values and social norms. This research contributes
to a deeper understanding of language dynamics in digital public spaces, especially in parenting
discourse involving female public figures.
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