Tourism Analysis of Srau and Watukarang Beaches by SWOT in Pringkuku District, Pacitan
Keywords:
coastal tourism, tourism potential, SWOT, Pacitan RegencyAbstract
Pacitan Regency is one of the regencies in East Java that has interesting potential for the development of coastal tourism. The potential for coastal tourism in Pacitan Regency has a very large value for the economy of the community, especially in the tourism sector. However, the potential for developing coastal tourism in Pacitan Regency is still minimal and needs more attention from stakeholders. Therefore, the potential for these tourist attractions needs to be developed and managed properly to increase tourism attractiveness and regional economic income. This study aims to analyze the tourism potential of Srau Beach and Watukarung Beach in Pacitan Regency. Analyze and identify strategies for developing Srau Beach and Watukarung Beach tourism in Pacitan Regency into a superior tourist area. Surakarta. The research method used is a mixed method with data collection carried out through observation, interviews and documentation. Observations were carried out by 4 observers using observation sheets that had been prepared previously. Data analysis was carried out by determining research variables, scoring, classifying tourism object potential and SWOT analysis. The results of this study show that the Srau Beach and Watukarung Beach Tourism Objects have a high classification of internal and external potential. The high potential of tourist attractions is supported by the completeness of facilities, the diversity of coastal ecosystems, and a clean environment. Development strategies based on SWOT analysis are prioritized in improving and widening road access, arranging tourist object facilities, providing more structured public transportation, and increasing tourism promotion media.
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