Digital Da’wah in Northern Nigeria: A Thematic Analysis of Online Islamic Outreach Strategies in Taraba State, Nigeria

Authors

  • Bello Ali Department of Islamic Studies College of Education, Zing Taraba State
    Nigeria

Keywords:

Da’wah, Social Media, Taraba State, Online Religious Communication, Northern Nigeria, Islamic Outreach

Abstract

This study explores the emerging landscape of digital Da’wah in Northern Nigeria, focusing specifically on Taraba State. Through a thematic analysis of online engagement by Islamic scholars and Da’wah actors, the study investigates the strategies, content styles, challenges, and audience responses associated with the use of social media for religious outreach. Using qualitative methods, including interviews and platform content analysis, the research identifies a shift from traditional methods to dynamic digital engagement that combines theological accuracy with accessibility. Despite infrastructural, social, and epistemic challenges, online Da’wah in Taraba is expanding in reach and impact, shaping new modes of Islamic communication and youth engagement. The study calls for improved institutional synergy, digital training, ethical standards, and strategic content development to ensure that digital Da’wah remains both authentic and effective in addressing contemporary societal needs.

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[54] M. Bashir Yusuf Ahmed, 40 Years, Scholar/Civil Servant, Personal Interview, Jalingo, 2025.

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[71] Ustaz Abubakar Imam Abbas, (Fullati). 56 Years, Teaching & Online Influencer, Personal Interview. Jalingo LGA, 2025, M. Abdulkadir. Adamu, 54 Years, A.D.E and Khalifa Sheikh Aliyu Babando; Personal Interview, Jalingo LGA, 2025.

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[73] M. Bashir Yusuf Ahmed, 40 Years, Scholar/Civil Servant, Personal Interview, Jalingo, 2025.

[74] M. Isa Adam Usman, 45 Years, Director, Imtiyaz Unique School, Personal Interview, Jalingo LGA, 2025.

[75] M. Ibrahim Umar Abokin Sarki, 59 Years, Director, ABSARI Schools, Personal Interview, Wukari LGA, 2025.

[76] M. Khaleed Abubakar Hussaini., 36 Years, Imam Correctional Centre, Personal Interview. Wukari, 2025.

[77] M. Shuaibu Muhammad Mallum, 53 Years, Imam/Businessman, Personal Interview, Jalingo LGA, 2025 and M. Sadisu Sani Limanci, 44 Years, Religious Leader/Scholar, Personal Interview, Jalingo LGA, 2025.

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[88] N. Hosen, “Challenging Traditional Islamic Authority: The Impact of Social Media in Indonesia.” Proceedings of the International Conference on Da’wa and Communication (1st ICON-DAC), Vol. 1, No. 1, 2019, 84–101.

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Submitted

2025-06-12

Accepted

2025-06-30

Published

2025-07-03

How to Cite

Ali, B. (2025). Digital Da’wah in Northern Nigeria: A Thematic Analysis of Online Islamic Outreach Strategies in Taraba State, Nigeria. Ishraqi, 24(1), 211–236. Retrieved from https://journals2.ums.ac.id/ishraqi/article/view/10953

Issue

Vol. 24 No. 1 (2025)

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Articles

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Copyright (c) 2025 Bello Ali

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