The ability to distinguish between halal and haram goods and services only based on Islamic law (sharia) is known as halal literacy. Consumers must navigate a system of knowledge, persuasion, choice, and affirmation before using a product or service, and halal literacy is essential for making informed purchasing decisions (Qomaro, 2023).

Indicators measuring halal literacy according to (Pratama & Hartati, 2020):

Halal awareness is the extent to which Muslim purchasers know how to search for and consume halal merchandise in accordance with Islamic regulations (Setyaningsih & Marwansyah, 2019). Understanding the slaughtering procedure,food packaging, and food cleanliness in compliance with Islamic law are characteristics of Muslim awareness. Muslim buyers typically select products certified halal by an organization with the power to provide halal guarantees since these products are typically safer and do not include potentially harmful materials or components.

Factors that are indicators of halal product awareness (Ustanti et al., 2022) are listed in the following order:

Motivation is a condition inside a person's persona that drives the man or woman's desire to perform activities to reap an aim. With motivation, a person will display a conduct-directed aim to reap the goal of pleasure (Munawaroh et al., 2020).

Indicators of a Muslim's spiritual motivation (Yusuf, 2015) are divided into three, namely:

Religiosity is the rule of the Almighty God in vertical and horizontal dimensions. It can encourage intelligent souls to be guided by God's rules with their own will without being influenced to achieve happiness in this world and the afterlife (Sudarsono, 2008). It is clear from the preceding explanation that religiosity is the depth of a person's belief in a religion and the level of knowledge of that religion.

The concept of religiosity formulated by Glock and Stark has five types of religious dimensions (Ma’zumi et al., 2017), that is:

Dimensions of things that no longer need to be debated and only need to be believed and trusted by followers, such as belief in the existence of the Almighty God and the existence of angels, heaven and hell.

The level at which a person can carry out the worship rituals in the religion he adheres to. For example, in Islam, such as prayer,fasting, zakat, hajj and so on.

This is a spiritual experience that a person feels with his God. For example, he feels calm after carrying out all his obligations and guilty when ignoring prohibitions.

Explains how well-versed a person is in his religion's teachings, particularly those found in the sacred texts he follows. For example, Islam explains the extent of a person's knowledge of what is contained in the Quran and Hadits.

Dimensions explain how a person carries out the virtues that must be practised and taught in his religion. For example, someone always carries out their obligations, helps others, visits the sick, and donates some of their wealth.

Interest is the sensation of choice and interest in an item or activity without anybody asking you to. A multitude of circumstances influences a person's interests. Three components, namely internal motivation factors, social motive factors, and emotional factors, are identified by Crow and Crow as having the potential to influence interest (Sinta, 2020). Interest is a psychological element and does no longer shade a person's conduct in sporting sports that causes someone to sense interest in something. Apart from that, interest is extensive, which means that, with interest, you can trade something that is not yet clear into something more explicit (Rusdianto & Ibrahim, 2017).

From the definition above, it can be seen that interest contains the following elements:

According to Kotler, purchasing interest is conduct that emerges in reaction to items that suggest a customer wants to buy something (Kotler & Keller, 2012). The aspects contained in buying interest are as follows:

A halal certification certifies that a product complies with Islamic law and is provided by the Food, Drug and Cosmetics Research Institute. This halal certificate can create halal labels (Salam, 2022).

Regulation No. 33 of 2014 about Halal Product Guarantees aims to address public concerns by providing unambiguous guidelines concerning awarding halal certifications. Based on a formal halal fatwa granted by the MUI,the Halal certificates are a means for BPJPH to certify a product's halalness. In the meantime, a product's halal status is indicated by its halal label. Business actors who have obtained a halal certificate must put a halal label on their goods in accordance with the halal label form that applies to their country.

The framework of wondering is a conceptual model of how theory connects to different aspects identified as critical issues. The research's conceptual framework is Halal Literacy (X1), Halal Awareness (X2), Motivation (X3) and Religiosity (X4) as the independent variable and Interest in Halal Certification (Y) as the dependent variable. The following is an explanation of the research framework used in this study:

A hypothesis is a provisional solution to a putative problem since its veracity needs to be established. The suggested response is a provisional reality,the veracity of which will be examined using information gathered from the study (Sugiyono, 2017). The following is the research's hypothesis:

H1 : Halal Literacy Influences Interest in Halal Certification

H2 : Halal Awareness Influences Interest in Halal Certification

H3 : Motivation Influences Interest in Halal Certification

H4 : Religiosity Influences Interest in Halal Certification

H5 : Halal Literacy, Halal Awareness, Motivation and Religiosity of MSME Actors Simultaneously Influence Interest in Halal Certification in Banjarmasin.

Based on the answers given by 96 respondents who are Micro, Small and Medium Enterprises (MSMEs) in Banjarmasin City through questionnaires that have been circulated, which consist of various characteristics, a descriptive analysis of the respondents was carried out.

In Figure 2 above, It is evident from the gender distribution of the 96 respondents that made up the research sample that women made up the majority of the respondents in this study, namely 78 people (81%), while male, namely 18 people (19%).

In Figure 3above, based on the ages of the 96 respondents who were the research sample,the respondents were 16-25 years old in this study, 13 people (14%). Meanwhile,respondents aged 26-35 years were the most dominant, namely 36 people (38%). Then,the second largest number of respondents aged 36-45 years was 28 people (29%), and those aged > 45 years had the number, namely nine people (20%).

In Figure 4above, based on the education level of the 96 respondents in the research sample, it can be seen that there were no respondents with elementary school education in this study. Meanwhile, eight people had junior high school/MI education (8%). Additionally, 62 respondents (65%) of the total had an aanSMA, SMK, or MA education, making them the most prevalent group of respondents in this survey, and those with a Bachelor's degree were the second most respondents in this study, namely 26 people (27%). There were no respondents with postgraduate education in this study.

Figure 5above, based on the monthly income of the 96 respondents who were the research sample, it can be seen that respondents with an income of ≤ IDR 3 million per month were the most significant number of respondents in this study, namely 58 people (60%). Meanwhile,those with the second highest income of IDR 3,000,100-4,000,000 million per month were 19 people (20%). Furthermore,those who have an Rp income of 4,000,100-5,000,000 million are six people (6%), and those who have an income of ≥ Rp. 5 million per month are 13 people (14%).

Validity testing is done to decide whether or not a questionnaire is valid for each variable (Kusmaryono et al., 2022). The validity exams which have been done on this research are proven in the following table:

A reliability test is necessary for this study in order to determine whether or not the research questionnaire is consistent (Cheung et al., 2024),that is used to degree the effect of the impartial variable (X), namely the influence of Halal Literacy (X1), Halal Awareness (X2), Motivation (X3) and Religiosity (X4) on the variables. Dependent (Y), namely Interest in Halal Certification. Before checking out reliability,there ought to be a foundation for selection-making, specifically an alpha of 0.60. Variables can be considered dependable if the fee of the variable is more than > 0.60; if more minor,then the variable beneath the observation cannot be said to be dependable because it is miles < 0.60. The results of reliability testing on this study variable are as follows:

This studies requires analysis of the coefficient of willpower to find out how a lot version within the unbiased variable can give an explanation for all the variance inside the based variable (Grass et al., 2023). The value of the coefficient of determination ranges from 0 to 1. The independent (free) and dependent (bound) variables do not relate to one another if R = 0. On the other hand, if R = 1, then the independent and dependent variables have a strong link.

Based on the results from the table above, the output from SPSS, the R value as a correlation coefficient is 0.818 and it is known that the R square result as a coefficient of determination is 0.814. These results can show how much influence the independent variable has as a whole on the rise and fall of the dependent variable.

It can be explained that the independent variable (segment impressions) has the ability of 81.4% in explaining the variance in the dependent variable of interest in halal certification by MSME players and there is still 18.6% of the variance explained by other dependent variable factors.

Halal literacy plays an important role in helping business actors understand halal requirements and principles. The higher the level of Halal literacy, the better their understanding of what is required to produce and market halal products. Halal literacy also has an impact on consumers' perceptions of trust in products. Business actors who understand the halal concept in depth will be more likely to gain consumers' trust, which in turn will increase their interest in participating in the halal certification process. Apart from that, Halal literacy can help business actors understand the added value provided by halal certification in an increasingly competitive market. By obtaining halal certification, their products will become more easily recognized as products that comply with halal principles, differentiating them from competitors who do not have similar certification. Halal certification allows products to enter markets that may not have previously been available to them (Yusuf et al., 2022). Halal Literacy helps business actors understand the potential of new markets, such as Muslim markets in non-Muslim countries or market segments that are increasingly interested in halal products. Business actors who have a high level of halal literacy will better understand the importance of complying with halal regulations and standards set by certification bodies. They will see halal certification as a necessary step to meet legal and ethical requirements in the production and marketing of their products (Aida et al., 2024). In the long term, Halal literacy can help businesses see the long-term benefits of investing in halal certification, such as increased brand reputation, customer loyalty and access to a wider global market. (Alfarizi & Ngatindriatun, 2022)

Halal Awareness allows business actors to understand market demand for halal products. They recognize that consumers are increasingly concerned about the halalness of the products they purchase, and therefore, having halal certification can be a significant competitive advantage. In addition, Halal awareness encourages business actors to understand the importance of complying with halal principles throughout their supply chain (Khan et al., 2021). By having halal certification, they can ensure that their products are produced according to the highest halal standards, which increases their credibility in the eyes of consumers. Halal awareness motivates business actors to comply with halal regulations and standards set by certification bodies (Nafis et al., 2024). They recognize that having halal certification is an important step to ensure that their products meet applicable legal and ethical requirements. (Ikawati & Rahman, 2022)

The main motivation for many business actors is to meet market demand and increase sales. If business actors realize that there is high demand for halal products in the market, motivation to pursue halal certification will increase. They want to take advantage of this market opportunity and expand their market share. For business actors who have strong ethical or religious values, the motivation to pursue halal certification can come from the desire to adhere to religious principles or moral values (Islam et al., 2023). They see halal certification as a way to ensure that their products are produced with halal attention and suitability for consumption (Aslan, 2023). The main motivation for running a halal business is adherence to their religious values. They believe that running a business in accordance with religious principles is a moral and spiritual obligation. Motivation to fulfill life's halal needs and seek blessed sustenance according to religious principles. (Dawam & Iswandi, 2023)

Religiosity encompasses an individual's level of involvement and commitment to religious beliefs and practices. Business actors who have a high level of religiosity tend to pay more attention to adherence to the principles of their religion in all aspects of life, including running a business (Wazin et al., 2023). They may see halal certification as a way to ensure that their business is in line with religious teachings. Religious business people see halal certification as a way to ensure that their products are produced and marketed honestly and in accordance with deeply held moral values (Masruroh & Mahendra, 2022). Running a halal business and obtaining halal certification can be part of their efforts to seek good fortune and receive blessings from God. Success in business is also part of efforts to achieve blessings and luck in this world and the hereafter. By running a halal business and following halal certification, they can feel that they are carrying out a moral duty and get rewards in addition to material success. (Islami, 2023)

Here's where each of these factors can influence simultaneously:

Religiosity: A high level of religiosity can strengthen the interest of MSMEs in pursuing halal certification because they see running a halal business as part of their adherence to religious principles. Religiosity can strengthen intrinsic motivation to run a business in accordance with moral and spiritual values (Masruroh & Mahendra, 2022).