Pengembangan Desa Wisata Batik Girilayu di Desa Girilayu Berbasis Local Wisdom Menuju Global Market
DOI:
https://doi.org/10.23917/warta.v26i3.1269Keywords:
tourism village branding, brand identity, Girilayu Village, batik tourism village, UMKM Batik GiriarumAbstract
Since 2020, the Karanganyar Regency Government has proclaimed Girilayu Village as a tourist village and the Giriarum Batik MSMEs have produced batik tulis products that are the pride of the community. The existing problems are related: tourism village branding and Girilayu-style batik products have not been identified; the tourism village management program and its unique products already exist, but have not been carried out massively and integrated; Batik Giriarum MSMEs batik tulis products already have a clear market segmentation, but digital marketing and information technology have not been fully utilized. BUMDes, Pokdarwis, Girilayu Village Government, and MSMEs Batik Giriarum are aware of the existing problems and their solutions but have not been able to implement the program properly. This community service aims to: 1) Increase understanding of branding, information technology, and digital marketing; 2) Improve skills and knowledge about the management of tourist villages and their unique products; and 3) Improve local potential management capacity. The method used to achieve the goal are participatory-based community service activities involving all stakeholders in the planning and implementation. Activities are designed and implemented in a comprehensive and integrated manner as a solution to problems so that the Village Government, BUMDes, Pokdarwis, and the Batik Giriarum MSMEs are motivated and concerned about their role as agents of change for the development of the Girilayu Tourism Village. The results of the activity showed a significant increase in the batik-making community and the management of the Girilayu Tourism Village, including: 1) Giriarum Batik MSMEs understand and contribute to the design of the brand identity of the Girilayu Batik Tourism Village; 2) BUMDes and Pokdarwis HR insights and skills in managing local potential are growing; and 3) Active promotion of MSMEs Batik Giriarum batik products and tourist villages through social media.
References
Ahmad Mustanir1 Rifni Nikmat Syarifuddin3, H. H. (2019). Pemberdayaan Kelompok Masyarakat Desa Dalam Perencanaan Metode Partisipatif. Jurnal Moderat, 5(3). https://doi.org/http://dx.doi.org/10.25147/moderat.v5i3.2677
Asse, R. A. A. (2018). Strategi Pemasaran Online (Studi Kasus Facebook Marketing Warunk Bakso Mas Cingkrank Di Makassar) Online Marketing Strategy (Case Study Of Facebook Marketing Warunk Bakso Mas Cingkrank In Makassar). Jurnal Komunikasi KAREBA, 7(2).
Azlam Ambo Asse, R. (2018). Strategi Pemasaran Online (Studi Kasus Facebook Marketing Warunk Bakso Mas Cingkrank Di Makassar). KAREBA: Jurnal Ilmu Komunikasi, 7(2). https://doi.org/https://doi.org/10.31947/kareba.v7i2.6907
Budiarti, I., Iffan, M., Mahardika, K., Seftiani, S., Warlina, L., & Sufa’atin, S. (2021). Kajian Model Pengembangan SDM Pariwisata Di Kawasan Jatigede Kec. Darmaraja Kab. Sumedang. Indonesian Community Service and Empowerment Journal (IComSE), 2(1). https://doi.org/10.34010/icomse.v2i1.4706
Çoban, S. (2012). The effects of the image of destination on tourist satisfaction and loyalty: The case of Cappadocia. European Journal of Social Sciences, 29(2).
Elliott, I. M. B. B. photographs (Clarkson N. P. I. 1984). (1984). Batik: fabled cloth of Java (I. M. Elliott & B. Brake, Eds.; 1st ed., Vol. 1). Clarkson N. Potter Inc,. https://lib.ui.ac.id/detail?id=20417508&lokasi=lokal
Hendriyati, L. (2020). Upaya Masyarakat Di Desa Wisata Penglipuran Dalam Menjalankan Sapta Pesona. Journal of Tourism and Economic, 3(1). https://doi.org/10.36594/jtec.v3i1.54
Kartajaya, H. (2008). New wave marketing the world is still round, the market is already flat (1st ed., Vol. 1). PT Gramedia Pustaka Utama. https://opac.perpusnas.go.id/DetailOpac.aspx?id=411529
Michandani, E. S., & Arida, I. N. S. (2019). Perancangan Destination Branding Desa Wisata Kerta di Kecamatan Payangan Kabupaten Gianyar. JURNAL DESTINASI PARIWISATA, 7(1). https://doi.org/10.24843/jdepar.2019.v07.i01.p17
Nimas, E., & Widyastuti, T. (2021). View of Pengembangan Motif Batik Babon Angrem pada Upacara Adat Kelahiran di Jawa Tengah. HASTAGINA: JURNAL KRIYA DAN INDUSTRI KREATIF, 1(2), 66–76. https://jurnal2.isi-dps.ac.id/index.php/hastagina/article/view/780
Nurcahyanti, D. (2019). Motif Batik Mbok Semok Sebagai Interpretasi Simbolik Kearifan Lokal Pembatik Girilayu Di Era Revolusi Industri 4.0. SENADA (Seminar Nasional Manajemen …, 2. https://eprosiding.idbbali.ac.id/index.php/senada/article/view/122
Nurcahyanti, D., Sachari, A., Destiarmand, A. H., & Sunarya, Y. Y. (2021). “Mbok Mase” dan “Mbok Semok”: Reinterpretasi Karakter Perempuan Jawa dalam Kultur Batik. Panggung, 31(3). https://doi.org/10.26742/panggung.v31i3.1096
Pandanwangi, A., Dewi, B. S., Ida, I., Edi, D., & Pattipawaej, O. (2021). Peningkatan Daya Saing Masyarakat: Pelatihan Membatik Kreatif Ramah Lingkungan di Masa Pandemi. Aksara: Jurnal Ilmu Pendidikan Nonformal, 7(2). https://doi.org/10.37905/aksara.7.2.439-448.2021
Prabowo, O. A., Pranayama, A., & Sutanto, R. P. (n.d.). Perancangan Visual Branding Desa Wisata Jambu Kabupaten Kediri.
Sari, N., Saputra, M., & Husein, J. (2017). Pengaruh Electronic Word Of Mouth Terhadap Keputusan Pembelian Pada Toko Online Bukalapak.com. In Jurnal Manajemen Magister (Vol. 03, Issue 01). https://publication.petra.ac.id/index.php/dkv/article/view/8605
Sejati. (2020). Efektivitas Pengolahan Air Limbah Batik dengan Cara Kimia dan Biologi. Majalah Ilmiah, 22(1). https://doi.org/10.22322/dkb.v22i1.975
Setyawan, A. N. (2015). Model Pengembangan Desa Wisata Batik Girilayu Berbasis Budaya Lokal Sebagai Konsep Strategis Pengembangan Ragam Tujuan Wisata (Destination Branding) ‘Kantong Budaya.’
Suherlan, Y. (2021). Tradisi Batik Girilayu, Kecamatan Matesih, Kabupaten Karanganyar. Prosiding Seminar Nasional Membangun Desa-UN, 1(1), 487–500. https://jurnal.uns.ac.id/aktivita/article/view/59623
Warsito, B. (2018). Pengelolaan Limbah Batik Cair Secara Biologis Pada UKM Batik Mutiara Hasta dan Katun Ungu Semarang. Warta LPM, 21(2). https://doi.org/10.23917/warta.v21i2.5602
Wijayanti, A., Widyaningsih, H., Yulianto, A., & Hadi, W. (2020). Pelatihan Sadar Wisata Dan Sapta Pesona Bagi Masyarakat Desa Sidomulyo, Pengasih, Kulon Progo. RESONA : Jurnal Ilmiah Pengabdian Masyarakat, 4(1). https://doi.org/10.35906/resona.v4i1.468
Downloads
Submitted
Accepted
Published
How to Cite
Issue
Section
License
Copyright (c) 2023 Warta LPM
This work is licensed under a Creative Commons Attribution 4.0 International License.
