Digital Marketing Education of Jamu (Indonesian Traditional Herbal Medicine) for Students of State Junior High School 3 Tawangsari, Sukoharjo Regency as an Effort to Support Jamu Regenc

Abstract

Sukoharjo Regency is known as the City of Herbal Medicine in Indonesia, since
some of its residents work as sellers of traditional herbal medicine for
generations in big cities. During the Covid-19 pandemic they had to return
home, because of large scale social restriction that prohibits interaction
between residents. While the Covid-19 pandemic outbreak demands a strong
self-immunity, various types of traditional medicinal plants have increased in
price, such as ginger from IDR 30,000/kg to IDR 50,000/kg, kencur previously
from IDR 35,000/kg to IDR 42,000/kg, temulawak from IDR 4,000/kg to IDR
12,000/kg. The increasing need for medicinal plants has attracted the
students of State Junior High School 3 Tawangsari to control the way to market
these immune-enhancing medicinal plants and instant herbs digitally (online).
The online herbal medicine marketing training is carried out in stages
consisting of 1) pre-test related to students' understanding of herbal medicine
and online marketing media, 2) digital marketing-based herbal marketing
training, and post-test to measure the impact of implementing a successful
service program. The results of the training showed that there was an increase
in students' understanding regarding the marketing of herbal medicine online
as evidenced by the higher post-test scores than the pre-test. This training has
given students a new understanding of the intricacies of digital herbal
marketing that can support the Sukoharjo program as the City of Herbal
Medicine in Indonesia.