2026-08-24T07:19:50Z https://journals2.ums.ac.id/dayasaing/oai

oai:ojs2.journals2.ums.ac.id:article/2518 2024-12-31T09:30:57Z dayasaing:ART

Clan Culture dalam Organisasi: Studi Fenomenologi di Organisasi Jasa Ketenagalistrikan di Jawa Tengah Setyowati, Ani Permanasari, Rusdiana Culture, Clan Culture, Organizational Culture, Phenomenology, Service Companies Organizational success cannot be separated from the work culture that develops in the organization. Clan culture is a culture that thrives in a work environment with a communicative and collaborative emphasis. Clan culture prioritizes deliberation for consensus because it prioritizes communication with family closeness or people who are closer. However, not all Clan cultures can be applied in all organizations such as in companies that are on an international scale. Because international-level companies prioritize the nature of professionalism and expertise in their field. The focus of the research was carried out in organizations engaged in electricity services in Central Java. The research method uses the phenomenological method. To obtain research results, researchers dig up information through interviews and observations at research locations. The interviews were conducted using a semi-structured method and succeeded in interviewing a number of 8 informants in several regional offices in Central Java. The results of the study show that the organizational character of the Clan culture approach reflects organizational members who are innovative, collaborative, and close in terms of communication so as to be able to support the creation of organizational goals. Universitas Muhammadiyah Surakarta 2024-06-01 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Peer-reviewed Article application/pdf https://journals2.ums.ac.id/dayasaing/article/view/2518 10.23917/dayasaing.v26i1.2518 Jurnal Manajemen Dayasaing; Vol. 26 No. 1 (2024): Jurnal Manajemen Dayasaing; 60-69 2541-254X 1411-3422 eng https://journals2.ums.ac.id/dayasaing/article/view/2518/1848 Copyright (c) 2024 Jurnal Manajemen Dayasaing https://creativecommons.org/licenses/by/4.0

oai:ojs2.journals2.ums.ac.id:article/4806 2024-12-31T09:30:57Z dayasaing:ART

Analisis Faktor Kualitas Pelayanan terhadap Kepuasan dan Loyalitas Peserta BPJS Kesehatan di Fasilitas Kesehatan Tingkat Pertama (FKTP) Swasta Kota Pekanbaru Fitri, Dilla Sari Alwie, Alvi Furwanti Berampu, Lailan Tawila Penelitian ini bertujuan untuk menganalisa hubungan antara kualitas pelayanan di FKTP dengan tingkat kepuasan dan loyalitas peserta BPJS Kesehatan. Penelitian dilakukan dengan menyebarkan kuesioner di 13 FKTP yang memiliki jumlah peserta di atas 10.000 jiwa. Jumlah sampel yang diambil sebanyak 100 responden. Pengujian dilakukan dengan menggunakan metode SEM-PLS. Hasil penelitian menunjukkan bahwa kualitas pelayanan di klinik-klinik tersebut berpengaruh positif dan signifikan terhadap kepuasan dan loyalitas peserta BPJS Kesehatan. Selain itu, kepuasan peserta juga berperan sebagai mediator dalam hubungan antara kualitas pelayanan dan loyalitas. Penelitian ini memberikan implikasi praktis bagi BPJS Kesehatan dan pemilik FKTP untuk meningkatkan standar pelayanan kesehatan guna memperbaiki kepuasan dan loyalitas peserta BPJS Kesehatan. Universitas Muhammadiyah Surakarta 2024-06-01 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Peer-reviewed Article application/pdf https://journals2.ums.ac.id/dayasaing/article/view/4806 10.23917/dayasaing.v26i1.4806 Jurnal Manajemen Dayasaing; Vol. 26 No. 1 (2024): Jurnal Manajemen Dayasaing; 1-20 2541-254X 1411-3422 eng https://journals2.ums.ac.id/dayasaing/article/view/4806/1845 Copyright (c) 2024 Jurnal Manajemen Dayasaing https://creativecommons.org/licenses/by/4.0

oai:ojs2.journals2.ums.ac.id:article/4807 2024-12-31T09:30:57Z dayasaing:ART

Pengaruh E-Trust dan E-Service Quality terhadap E-Satisfaction dan E-Loyality Konsumen Gen Z pada E-Commerce Tokopedia Putri, Raisa Monica Zulkarnain, Zulkarnain Samsir, Samsir Perkembangan teknologi di Indonesia telah terjadi peningkatan yang signifikan dalam akses internet, Teknologi dan kecanggihan internet saat ini benar-benar membantu manusia dalam memenuhi kebutuhannya. Sehingga, memicu Industri e-commerce tumbuh pesat di Indonesia, dengan sejumlah besar platform e-commerce yang mendominasi pasar, seperti Tokopedia, Shopee, dan Bukalapak. Pada Tahun 2021 Bank Indonesia mencatat ada 31 juta orang yang berbelanja online. Dengan tingginya minat berbelanja Konsumen Gen Z pada e-commerce Tokopedia, maka pebisnis e-commerce lainnya harus memperhatikan kualitas layanan pemasaran yang baik agar konsumen memiliki e-trust serta menjadi pelanggan yang loyal di e-commercenya.  Perumusan masalah dalam penelitian ini adalah sejauh mana pengaruh E-trust yang terdiri dari Ability, Benevolence, Integrity dan E-service quality yang terdiri dari Efficiency, Fulfillment, System Availability, Privacy terhadap kepuasan dan loyalitas konsumen Gen Z pada e-commerce Tokopedia di Indonesia. Tujuan dari penelitian ini untuk mengetahui dan menganalisis konsumen Gen Z dan mengetahui variabel yang dominan mempengaruhi kepuasan dan loyalitas Konsumen Gen Z pada Tokopedia di Indonesia. Teori yang digunakan adalah Manajemen Pemasaran mengenai Loyalitas Konsumen. Pendekatan dalam penelitian ini adalah e-questioner dan wawancara. Jenis penelitian ini adalah deskriptif kuantitatif, sifat penelitian adalah ingin memperoleh gambaran tentang suatu keadaan dan persoalan serta menginterpretasikan. Populasi dalam penelitian ini adalah pelanggan yang terdaftar di Tokopedia dan fokus pada transaksi fashion yang jumlahnya tidak diketahui, ukuran sampel penelitian ini sebanyak 312 responden. Pengujian hipotesis menggunakan analisis Structural Equation Modelling (SEM). Dalam penelitian ini terdapat delapan hipotesis yang telah diuji melalui analisis SEM dengan tingkat signifikansi 5% sehingga menghasilkan Critical Ratio (CR) 1,96.  Hasil penelitian menunjukkan bahwa kepercayaan elektronik dan kualitas layanan elektronik memiliki pengaruh langsung dan pengaruh tidak langsung. Untuk pengaruh langsung variabel yang memiliki pengaruh paling besar terhadap variabel kepuasan elektronik adalah kualitas layanan elektronik dengan kontribusi sebesar 53.6%, sedangkan variabel loyalitas yang mempunyai pengaruh langsung adalah variabel kepuasan elektronik dengan kontribusi 38.2%. Untuk pengaruh tidak langsung variabel yang memiliki pengaruh paling besar terhadap variabel loyalitas adalah kualitas layanan dengan kontribusi sebesar 20.4%. Berdasarkan hasil penelitian dapat disimpulkan bahwa untuk membentuk loyalitas pelanggan hanya dapat dilakukan apabila konsumen Gen Z mendapat kepuasan terhadap kualitas layanan untuk bertransaksi pada e-commerce. Universitas Muhammadiyah Surakarta 2024-06-01 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Peer-reviewed Article application/pdf https://journals2.ums.ac.id/dayasaing/article/view/4807 10.23917/dayasaing.v26i1.4807 Jurnal Manajemen Dayasaing; Vol. 26 No. 1 (2024): Jurnal Manajemen Dayasaing; 21-41 2541-254X 1411-3422 eng https://journals2.ums.ac.id/dayasaing/article/view/4807/1846 Copyright (c) 2024 Jurnal Manajemen Dayasaing https://creativecommons.org/licenses/by/4.0

oai:ojs2.journals2.ums.ac.id:article/5091 2024-12-31T09:30:57Z dayasaing:ART

Analisis Regulasi Manajemen Sistem Keselamatan Instalasi Nuklir dalam Mewujudkan Ketahanan Energi Indonesia Shafary, Ibnu Khathir Sidik Boedoyo, Mohamad Tumanggor, Muliahadi The rising energy demand in Indonesia has led to the planning of Nuclear Power Plants (NPP) as a sustainable solution, with implementation targeted around 2030. The government has emphasized the need for strict regulations, especially in safety management, reinforced by lessons from the Fukushima incident in Japan. This study underscores the critical role of regulatory analysis in the safety management of nuclear installations, which is essential for achieving energy security in Indonesia. By evaluating regulatory design and management system implementation, the research aims to identify key steps to support a safety culture in nuclear installations. Adopting a qualitative approach focused on policy analysis, this study evaluates aspects of Safety Management System Regulations in Nuclear Installations for Indonesia's Energy Security. The findings highlight the importance of structured management systems to enhance nuclear safety, providing a solid foundation for energy security. Strengthening regulations and implementing a systematic approach will ensure that Indonesia’s nuclear installations meet high safety standards, contributing positively to the country’s energy security. Universitas Muhammadiyah Surakarta 2024-06-01 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Peer-reviewed Article application/pdf https://journals2.ums.ac.id/dayasaing/article/view/5091 10.23917/dayasaing.v26i1.5091 Jurnal Manajemen Dayasaing; Vol. 26 No. 1 (2024): Jurnal Manajemen Dayasaing; 42-59 2541-254X 1411-3422 eng https://journals2.ums.ac.id/dayasaing/article/view/5091/1847 Copyright (c) 2024 Jurnal Manajemen Dayasaing https://creativecommons.org/licenses/by/4.0

oai:ojs2.journals2.ums.ac.id:article/6203 2024-12-31T09:30:57Z dayasaing:ART

The Role of Knowledge Management in Enhancing Digital Capability and Driving Innovation in SMEs Yutika, Fitri Knowledge Management Digital Capability Digital Innovation SMEs The adaptability of SMEs to new technologies is essential for their success in an increasingly competitive market environment. Leveraging digital technology to improve business performance requires strong digital capabilities. Effective knowledge management allows SMEs to enhance their digital capabilities, which not only boosts operational efficiency but also fosters market-relevant innovation. This study explores the role of Knowledge Management in fostering Digital Capability and promoting Digital Innovation among Small and Medium-sized Enterprises in West Kalimantan. Using Structural Equation Modeling, data were collected from 102 SMEs through questionnaires. The findings reveal that Knowledge Management significantly influences Digital Capability and Digital Innovation, with path coefficients of 0.932 and 0.949 and t-statistics of 88.110 and 165.798, respectively. This demonstrates that effective knowledge management can markedly enhance digital capabilities and innovation in SMEs, thereby improving their performance. The study offers valuable insights for policymakers and business leaders. By demonstrating the critical role of Knowledge Management in driving digital transformation, the research provides actionable recommendations for SMEs to invest in Knowledge Management Systems and practices, thereby improving operational efficiency, competitiveness, and adaptability to market changes. Universitas Muhammadiyah Surakarta 2024-06-01 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Peer-reviewed Article application/pdf https://journals2.ums.ac.id/dayasaing/article/view/6203 10.23917/dayasaing.v26i1.6203 Jurnal Manajemen Dayasaing; Vol. 26 No. 1 (2024): Jurnal Manajemen Dayasaing; 70-77 2541-254X 1411-3422 eng https://journals2.ums.ac.id/dayasaing/article/view/6203/1850 Copyright (c) 2024 Jurnal Manajemen Dayasaing https://creativecommons.org/licenses/by/4.0

oai:ojs2.journals2.ums.ac.id:article/6214 2024-12-31T09:30:57Z dayasaing:ART

The Moderation Effect of Job Satisfaction on The Influence of Organizational Commitment and Competency on Lecturer Performance in Asahan District Lubis, Fajar Rezeki Ananda The quality of education is significantly impacted when a professor needs to do better in carrying out his obligations. Reviewing whether organizational commitment and competence affect lecturer performance is therefore crucial. This study was carried out in the Asahan Regency at multiple universities. There were 230 participants in the study's sample. The study's findings demonstrate that organizational commitment significantly and favorably affects the performance of lecturers in higher education in the Asahan Regency. Their dedication and competence positively and significantly impact the performance of lecturers in higher education at Asahan Regency. Organizational commitment has a favorable and significant moderating effect on lecturer performance regarding job satisfaction. The influence of competency on lecturers is positively and strongly moderated by job satisfaction. Universitas Muhammadiyah Surakarta 2024-06-01 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Peer-reviewed Article application/pdf https://journals2.ums.ac.id/dayasaing/article/view/6214 10.23917/dayasaing.v26i1.6214 Jurnal Manajemen Dayasaing; Vol. 26 No. 1 (2024): Jurnal Manajemen Dayasaing; 78-91 2541-254X 1411-3422 eng https://journals2.ums.ac.id/dayasaing/article/view/6214/1851 Copyright (c) 2024 Jurnal Manajemen Dayasaing https://creativecommons.org/licenses/by/4.0

oai:ojs2.journals2.ums.ac.id:article/6386 2024-12-31T09:30:57Z dayasaing:ART

Implementation of Accountability in the Management of PKU Muhammadiyah Sukoharjo Hospital Pujiatmoko, Eko Penatari, Resi Intan Pamastutiningtyas, Terrensia Sekar Jayanti, Suci This research aims to explain the accountability of the management of the PKU Muhammadiyah Sukoharjo hospital from five aspects, namely legal and honesty aspects, process aspects, program aspects, policy aspects and financial aspects. This research uses a qualitative method from a phenomenological perspective. The data collection technique used was triangulation using in-depth interviews, observation and documentation. Data analysis was carried out in three stages, namely data reduction, data presentation, and drawing conclusions. The results of this research show that hospital management accountability. PKU Muhammadiyah Sukoharjo seen from the first five aspects, legal and honesty aspects states that there is no KKN at the employee, nurse and staff selection stage and carries out tasks in accordance with the established SOP. Second, aspects of the hospital program. PKU Muhammadiyah Sukoharjo provides training programs and workshops for doctors, nurses and other employees. The three aspects of the process indicate that the main tasks and functions have been carried out well, marked by appropriate service times according to procedures and affordable costs. Fourth, the policy aspect, policies made by the director such as costs, quality, SOPs that must be fulfilled. Fifth, financial accountability, there is no transparency regarding hospital financial reports. PKU Muhammadiyah Sukoharjo towards the community, apart from that there were no reports of hospital activity. PKU Muhammadiyah Sukoharjo therefore does not comply with the rules of PSAK No. 45 concerning financial reporting of non-profit organizations. Universitas Muhammadiyah Surakarta 2024-06-22 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Peer-reviewed Article application/pdf https://journals2.ums.ac.id/dayasaing/article/view/6386 10.23917/dayasaing.v26i1.6386 Jurnal Manajemen Dayasaing; Vol. 26 No. 1 (2024): Jurnal Manajemen Dayasaing; 76-95 2541-254X 1411-3422 eng https://journals2.ums.ac.id/dayasaing/article/view/6386/1989 Copyright (c) 2024 Jurnal Manajemen Dayasaing https://creativecommons.org/licenses/by/4.0

oai:ojs2.journals2.ums.ac.id:article/6756 2025-01-15T17:10:18Z dayasaing:ART

Peran Rumah Sakit Dalam Pengurangan Risiko Bencana Erupsi Gunung Merapi Di Kabupaten Boyolali Indonesia Isa, Muzakar Sutrisna, EM Purwani Analisis Stakeholder, Rumah Sakit, Risiko, Bencana, Gunung Merapi Penelitian ini bertujuan untuk identifikasi dan analisis peran rumah sakit dan stakeholders lainnya dalam pengurangan risiko bencana erupsi gunung merapi di Kabupaten Boyolali, Indonesia. Penelitian ini menggunakan pendekatan kualitatif dalam menganalisis 16 stakeholders yang terlibat dalam pengurangan risiko erupsi gunung merapi. Penelitian ini menggunakan data primer yang diperoleh secara langsung dari para stakeholders. Pengumpulan data menggunakan indepth interview untuk memperoleh data tentang jenis dan peran stakeholders pada pelaksanaan manajemen bencana. Analisis data menggunakan pendekatan analisis stakeholders dengan bantuan program MACTOR. Hasil analisis menjelaskan pengurangan risiko erupsi gunung merapi di Kabupaten Boyolali melibatkan 16 stakehorder yang saling berinteraksi dalam mengurangi risiko erupsi gunung merapi. Masing masing stakeholder memiliki kepentingan dan pengaruh yang beda beda pada keterlibatannya dalam manajemen bencana. Keterlibatan stakeholder dikelompokkan dalam 7 kepentingan atau tujuan, yaitu menjalankan tupoksi, memperoleh uang atau pendapatan, mencari jaringan dan teman, mengurangi korban fisik dan mental, mencari hiburan, dan misi sosial. Tupoksi merupakan kepentingan yang paling banyak dan paling tinggi,  diiikuti oleh misi social dan mengurangi korban fisik dan mental. Forum Pengurangan risiko Bencana (FPRB), Badan Penanggulangan Bencana (BPBD), Komunitas Relawan dan RS Swasta memiliki peranan yang sangat besar dalam meningkatkan pengurangan risiko erupsi gunung merapi Di Kabupaten Boyolali. Keempat stakeholder ini menunjukkan konvergensi yang sangat kuat dalam meningkatkan mengurangi risiko bencana. Kedekatan kepentingan dan tujuan dalam mengurangi risiko menjadi modal penting terjadinya konvergensi yang kuat, yaitu misi sosial, menjalankan tupoksi dan mengurangi risiko korban. Hal ini memudahkan aliran informasi dan keberlanjutan mitigasi risiko bencana di Kabupaten Boyolali. Universitas Muhammadiyah Surakarta 2024-12-31 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Peer-reviewed Article application/pdf https://journals2.ums.ac.id/dayasaing/article/view/6756 10.23917/dayasaing.v26i2.6756 Jurnal Manajemen Dayasaing; Vol. 26 No. 2 (2024): Jurnal Manajemen Dayasaing; 135 - 147 2541-254X 1411-3422 eng https://journals2.ums.ac.id/dayasaing/article/view/6756/2140 Copyright (c) 2024 Muzakar Isa, EM Sutrisna, Purwani https://creativecommons.org/licenses/by/4.0

oai:ojs2.journals2.ums.ac.id:article/6965 2025-01-16T11:11:20Z dayasaing:ART

Strategi Pemasaran Angkringan Cak Gembel Manggar Permai Jember dalam Upaya Meningkatkan Minat Beli Konsumen Atikah, Sifa Zhahrotul Atikah Wardhani, Roro Aditya Novi Hapsari, Yusita Titi Angkringan, SWOT Analysis, Marketing Mix, Marketing Strategy ABSTRACTThis research aims to explore information regarding the role of marketing strategies in dealing with problems at Angkringan Cak Gembel, namely the rise and fall of the number of visitors, which sometimes fluctuates and sometimes decreases. Descriptive qualitative is the method used in research that focuses on interview data, observation, documentation, and questionnaires as primary data and literature studies as secondary data. Angkringan owner Cak Gembel and three employees as research subjects and ten consumers. The questionnaire sample was determined randomly at Angkringan Cak Gembel. SWOT, IFAS, and EFAS analyses produce a deep understanding of the condition of Angkringan Cak Gembel. The findings show that Angkringan Cak Gembel has powerful opportunities, strengthened by opportunities, and the value of strengths far exceeds the value of identified threats and weaknesses. This research not only provides detailed insight into the Angkringan Cak Gembel opportunity but also highlights potential strategies that can be used to increase marketing competitiveness in a broader scope. Thus, research was carried out to determine marketing strategies and consumer buying interest, which could have a positive impact on sales growth. Keywords: Angkringan; SWOT Analysis; Marketing Mix; Marketing Strategy Universitas Muhammadiyah Surakarta 2024-12-31 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Peer-reviewed Article application/pdf https://journals2.ums.ac.id/dayasaing/article/view/6965 10.23917/dayasaing.v26i2.6965 Jurnal Manajemen Dayasaing; Vol. 26 No. 2 (2024): Jurnal Manajemen Dayasaing; 96 - 106 2541-254X 1411-3422 eng https://journals2.ums.ac.id/dayasaing/article/view/6965/2136 Copyright (c) 2024 Sifa Zhahrotul Atikah Atikah, Roro Aditya Novi Wardhani, Yusita Titi Hapsari https://creativecommons.org/licenses/by/4.0

oai:ojs2.journals2.ums.ac.id:article/6996 2025-01-15T17:14:06Z dayasaing:ART

Gegara Promo Malah Ketagihan! Perilaku Repurchase Intenton Pelanggan Belikopi Kota Semarang Deo Viandra Agustinus Febrianur Ibnu Fitroh Sukono Putra Customer Experiences Brand Trust Repurchase Intention Sales Promotion Industri food and beverage yang bertumbuh sangat pesat adalah coffee shop. Persaingan bisnis ini sangat ketat sehingga perusahaan perlu menciptakan produk-produk  yang mengikuti selera konsumen. Coffee Shop yang dimaksud adalah BeliKopi. Penelitian ini memikiki tujuan guna menguji pengaruh customer experiences, brand trust terhadap repurchase intention melalui sales promotions sebagai variabel moderasi pada Belikopi di Kota Semarang (Semarang Tengah). Metode yang digunakan pada penelitian ini yakni purpose sampling menggunakan 103 responden memakai penyebaran kuesioner dengan google from. Dengan proses analisis data menggunakan SmartPLS versi 4. Hasil temuan mengungkapkan yakni customer experiences dan brand trust berpengaruh secara positif signifikan pada repurchase intention, sedangkan customer experience dan brand trust tidak berpengaruh secara positif signifikan pada repurchase intention dimoderasi oleh sales promotion pada Belikopi di Kota Semarang (Semarang Tengah). Universitas Muhammadiyah Surakarta 2024-12-31 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Peer-reviewed Article application/pdf https://journals2.ums.ac.id/dayasaing/article/view/6996 10.23917/dayasaing.v26i2.6996 Jurnal Manajemen Dayasaing; Vol. 26 No. 2 (2024): Jurnal Manajemen Dayasaing; 117 - 134 2541-254X 1411-3422 eng https://journals2.ums.ac.id/dayasaing/article/view/6996/2139 Copyright (c) 2024 Deo Viandra Agustinus, Febrianur Ibnu Fitroh Sukono Putra https://creativecommons.org/licenses/by/4.0

oai:ojs2.journals2.ums.ac.id:article/7048 2025-01-15T17:12:25Z dayasaing:ART

Optimalisasi Perencanaan Inventori Obat di Rumah Sakit X - Manado melalui Penerapan Enterprise Resource Planning dan Minimum-Maximum Stock Level Sondakh, Oliandes Lonardy, Reza Richard Mokoginta, Liany Theresia Inventory Management Enterprise Resource Planning (ERP) Minimum-Maximum Stock Level (MMSL) Days of Inventory (DOI) Order Planning Medicine inventory management is very important in hospital operations, especially in efforts to reduce costs and ensure the availability of medications for patients. Rumah Sakit X Manado, as a Type B private hospital, adopts an Enterprise Resource Planning (ERP) system to optimize inventory planning and reduce the Days of Inventory (DOI). This research aims to analyze the application of the Minimum-Maximum Stock Level (MMSL) method in the regular drug ordering process, as well as the role of ERP in supporting drug demand projections, which impact DOI reduction. Data was collected through preliminary surveys, interviews, and analysis of drug use trends from January to September 2024. The research results showed that implementing ERP and data-based order planning reduced DOI from 19.54 days in July 2024 to 18.59 days in September 2024. Although this figure has decreased, it still has not reached the DOI target set at 16 days. Therefore, efforts are needed to increase the accuracy of demand forecasting and optimize the MMSL system to achieve better efficiency. Universitas Muhammadiyah Surakarta 2024-12-31 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Peer-reviewed Article application/pdf https://journals2.ums.ac.id/dayasaing/article/view/7048 10.23917/dayasaing.v26i2.7048 Jurnal Manajemen Dayasaing; Vol. 26 No. 2 (2024): Jurnal Manajemen Dayasaing; 148 - 159 2541-254X 1411-3422 eng https://journals2.ums.ac.id/dayasaing/article/view/7048/2141 Copyright (c) 2024 Oliandes Sondakh, Reza Richard Lonardy, Liany Theresia Mokoginta https://creativecommons.org/licenses/by/4.0

oai:ojs2.journals2.ums.ac.id:article/7162 2025-01-15T17:11:12Z dayasaing:ART

The Influence of Job Stress Mediates Work-Family Conflict on Employee Job Satisfaction Annisa, Nenden Nur Wardhani, Diana Pramudya Verawati, Liesta Work-family Conflict, Job Satisfaction, and Job Stress Employees are one of the important elements in achieving company goals, therefore, employees as an important source in the success of a company should be considered, especially regarding their satisfaction at work or what is commonly known as job satisfaction. The objectives of this study are (1) Testing the effect of work-family conflict on job satisfaction in employees (2) Testing the effect of work-family conflict on job stress in employees. (3) Testing the effect of job stress on job satisfaction in employees. (4) Testing job stress in mediating the effect of work- family conflict on job satisfaction in employees. The population in this study were 119 employees. Sampling using purposive sampling method using criteria in the study amounted to 80 people. The data collection instrument uses a questionnaire with a Likert scale, each of which has been tested and has met the validity and reliability requirements. Data analysis using SmartPLS 3.0 tools. The results of this study indicate that (1) Work-family conflict has a negative and significant effect on job satisfaction in employees. (2) Work-family conflict has a positive and significant effect on job stress in employees. (3) Job stress has a negative and significant effect on job satisfaction in employees (4) Job stress mediates the effect of workfamily conflict on job satisfaction in employees. Universitas Muhammadiyah Surakarta 2024-12-31 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Peer-reviewed Article application/pdf https://journals2.ums.ac.id/dayasaing/article/view/7162 10.23917/dayasaing.v26i2.7162 Jurnal Manajemen Dayasaing; Vol. 26 No. 2 (2024): Jurnal Manajemen Dayasaing; 160 - 169 2541-254X 1411-3422 eng https://journals2.ums.ac.id/dayasaing/article/view/7162/2144 Copyright (c) 2024 Nenden Nur Annisa, Diana Pramudya Wardhani, Liesta Verawati https://creativecommons.org/licenses/by/4.0

oai:ojs2.journals2.ums.ac.id:article/7188 2025-01-15T18:12:07Z dayasaing:ART

Pengaruh Safety Attitude terhadap Safety Behavior melalui Safety Knowledge pada Wisata Pantai Matahari Lobuk, Bluto, Kabupaten Sumenep, Madura Pratiwi, Agustin Faidal Safety Attitude, Safety Behavior, Safety Knowledge Penelitian ini bertujuan untuk menganalisis pengaruh Safety Attitude terhadap Safety Behavior melalui Safety Knowledge pada Wisata Pantai Matahari Lobuk, Bluto, Kabupaten Sumenep, Madura. Metode yang digunakan adalah kuantitatif dengan populasi 51 responden. Data dikumpulkan melalui kuesioner yang menggunakan Skala Likert 1-5 dan dianalisis menggunakan Partial Least Square (PLS) dengan perangkat lunak SmartPLS versi 4.1.0.8. Hasil penelitian menunjukkan bahwa terdapat pengaruh positif dan signifikan antara Safety Attitude terhadap Safety Behavior dengan ( P Values ​​= 0.000 dan Original Sample = 0.722), serta antara Safety Attitude dan Safety Knowledge dengan hasil ( P Values ​​= 0.000 dan Original Sample = 0,741). Selain itu, Safety Knowledge juga berpengaruh positif terhadap Safety Behavior dengan diperoleh hasil ( P Values ​​= 0.030 dan Original Sample = 0.212). Penelitian ini mengindikasikan bahwa Safety Knowledge berperan sebagai mediator dalam hubungan antara Safety Attitude dan Safety Behavior , dengan nilai P Values ​​​​sebesar 0.037 dan Original Sample sebesar 0.157 yang berpengaruh positif dan signifikan. Temuan ini menekankan pentingnya penguatan sikap dan keselamatan pengetahuan untuk meningkatkan perilaku keselamatan di bidang pariwisata lingkungan.   Universitas Muhammadiyah Surakarta 2024-12-31 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Peer-reviewed Article application/pdf https://journals2.ums.ac.id/dayasaing/article/view/7188 10.23917/dayasaing.v26i2.7188 Jurnal Manajemen Dayasaing; Vol. 26 No. 2 (2024): Jurnal Manajemen Dayasaing; 107-116 2541-254X 1411-3422 eng https://journals2.ums.ac.id/dayasaing/article/view/7188/2138 Copyright (c) 2024 Agustin Pratiwi, Faidal https://creativecommons.org/licenses/by/4.0

oai:ojs2.journals2.ums.ac.id:article/8383 2025-04-14T01:27:26Z dayasaing:ART

The Relationship of Community Identification to Brand Community Engagement and its Influence on Co-Creation of Community Functional Support and Community Commitment Nasution, Aulia Arief Syaifuddin, Syaifuddin Matondang, Sofiyan Community Identification, Brand Community Involvement, Co-Creation of Community Functional Support, Community Commitment. Community Identification Brand Community Involvement Co-Creation of Community Functional Support Community Commitment The development of a company requires various processes and cooperation in various sectors in the company. Including in the development of product marketing in marketing the brand community. Therefore, this study will test whether there is a Relationship between Community Identification and Brand Community Involvement and its influence on Co-Creation of Community Functional Support and Community Commitment. Data collection using explanatory methods and secondary data analysis. The results of the study indicate that Community Identification has a significant positive effect on Community Involvement. Likewise, Community Involvement has a significant positive effect on Co-Creation of Community Functional Support. Furthermore, Community Involvement also has a significant positive effect on Community Commitment. Likewise, Co-Creation of Community Functional Support has a significant positive effect on Community Commitment. So it is concluded that each variable has a relationship in the company. Universitas Muhammadiyah Surakarta 2025-03-15 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Peer-reviewed Article application/pdf https://journals2.ums.ac.id/dayasaing/article/view/8383 Jurnal Manajemen Dayasaing; Vol. 26 No. 2 (2024): Jurnal Manajemen Dayasaing; 181-192 2541-254X 1411-3422 eng https://journals2.ums.ac.id/dayasaing/article/view/8383/2633 Copyright (c) 2024 syaifuddin Syaifuddin, Nasution Aulia Arif, Matondang Sofiyan https://creativecommons.org/licenses/by/4.0

oai:ojs2.journals2.ums.ac.id:article/8384 2025-04-12T03:38:10Z dayasaing:ART

THE EFFECT OF FINANCIAL INCLUSION AND PEER TO PEER LENDING ON THE PERFORMANCE OF UMKM IN SUMATERA Rosmaneliana, Dina Syaifuddin, Syaifuddin Sugito, Sugito The increasing development of Micro, Small, and Medium Enterprises (MSME) will have a positive impact on the provision of labor. Therefore, it is important to continue to increase the number of MSME. his study will explain whether there is an influence of Financial Inclusion and Peer To Peer Lending on the Performance of MSME in Sumatra. Data collection uses quantitative methods and uses an explanatory research approach. The population of this study is MSME actors operating in the cities of North Sumatra. Sample selection uses the Slovin approach, so that a minimum sample size of 90 MSMEs is obtained. The results of the study show that financial inclusion has a positive effect on MSME performance. Likewise, Peer To Peer Lending also appears to have a positive effect on MSME workers in North Sumatra. Universitas Muhammadiyah Surakarta 2025-03-15 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Peer-reviewed Article application/pdf https://journals2.ums.ac.id/dayasaing/article/view/8384 Jurnal Manajemen Dayasaing; Vol. 26 No. 2 (2024): Jurnal Manajemen Dayasaing; 170-180 2541-254X 1411-3422 eng https://journals2.ums.ac.id/dayasaing/article/view/8384/2632 Copyright (c) 2024 syaifuddin Syaifuddin, Rosmanelian Dina, Sugito Sugito https://creativecommons.org/licenses/by/4.0

oai:ojs2.journals2.ums.ac.id:article/8706 2026-03-16T08:14:18Z dayasaing:ART

Pengalaman, Brand Attitude, dan FoMo pada Perilaku Pembelian Impulsif Generasi Z Saat Berbelanja Online Qurniawati, Rina Sari Indriastuti, Adelia Nurohman, Yulfan Arif OCSE attitudinal loyalty FoMO impulsive buying This study aims to examine and explain online customer shopping behavior, attitudinal loyalty, FoMO towards impulsive buying. The number of samples in this study was 160 respondents who were generation Z who had Shopee accounts in Central Java. The analysis technique used was Path Analysis using SmartPLS version 3. The results showed that online customer shopping behavior influenced attitudinal loyalty and impulsive buying and FoMO influenced impulsive buying. Meanwhile, attitudinal loyalty was not proven to influence impulsive buying and did not mediate the relationship between OSCE and impulsive buying. Theoretically, this study contributes to the literature related to OSCE, attitudinal loyalty, FoMO, and impulsive buying. For Managers, this study emphasizes shopping ethics when consumers buy online. Universitas Muhammadiyah Surakarta 2025-12-31 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Peer-reviewed Article application/pdf https://journals2.ums.ac.id/dayasaing/article/view/8706 10.23917/dayasaing.v27i2.8706 Jurnal Manajemen Dayasaing; Vol. 27 No. 1 (2025): Jurnal Manajemen Dayasaing; 1-17 2541-254X 1411-3422 eng https://journals2.ums.ac.id/dayasaing/article/view/8706/3740 Copyright (c) 2025 Rina Sari Qurniawati, Adelia Indriastuti, Yulfan Arif Nurohman https://creativecommons.org/licenses/by/4.0

oai:ojs2.journals2.ums.ac.id:article/9055 2026-03-17T06:32:11Z dayasaing:ART

Pengaruh Emotional Intelligence dan Servant Leadership Terhadap Affective Commitment: Job Satisfaction Sebagai Pemediasi Husna, Nurul Wahyuningsih, Sri Handari This study aims to analyze and test the effect of Emotional Intelligence and Servant Leadership on Affective Commitment with Job Satisfaction as a mediating variable. This study used a sample of 118 respondents from employees of Restoran Traditional “Ayam Ingkung restaurant” in Yogyakarta. The quantitative data analysis technique in this study was SEM with SmartPLS Software version 4.0. The results of this study indicate that (1) emotional intelligence does not have a significant positive effect on affective commitment,(2) servant leadership has a positive and significant effect on affective commitment,(3) job satisfaction has a significant and positive effect on affective commitment,(4) emotional intelligence has a positive and significant effect on job satisfaction,(5) servant leadership has a positive and significant effect on job satisfaction,(6) emotional intelligence has a positive and significant effect on affective commitment through job satisfaction as a mediating variable,(7) servant leadership has a positive and significant effect through job satisfaction as a mediating variable. Universitas Muhammadiyah Surakarta 2025-12-31 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Peer-reviewed Article application/pdf https://journals2.ums.ac.id/dayasaing/article/view/9055 10.23917/dayasaing.v27i2.9055 Jurnal Manajemen Dayasaing; Vol. 27 No. 2 (2025): Manajemen Dayasaing; 73-92 2541-254X 1411-3422 eng https://journals2.ums.ac.id/dayasaing/article/view/9055/4935 Copyright (c) 2025 Nurul Husna, Sri Handari Wahyuningsih https://creativecommons.org/licenses/by/4.0

oai:ojs2.journals2.ums.ac.id:article/9119 2025-06-30T17:10:45Z dayasaing:ART

How Social Media Marketing, Key Opinion Leaders, and e-WOM Shape Consumers' Purchase Decisions for Azarine Products Khairunisa, Nur Fitra Nora Andira Brabo Agus Sriyanto Social Media Marketing Key Opinion Leaders e-WOM Purchase Decision Globally, skincare and cosmetic products are not only a necessity but also a part of lifestyle. Consumers are becoming more selective in choosing products that suit their needs and preferences. Azarine Cosmetic is one of the local beauty brands that has successfully captured consumer attention by offering products tailored to Indonesian skin conditions and tropical climate. Social media marketing, KOLs, also e-WOM play a crucial role in shaping consumer purchasing behavior, particularly within the beauty sector. This study seeks to analyze how social media marketing, KOLs, also e-WOM on the purchasing decisions regarding to Azarine products. Employing a quantitative methodology, the study gathers survey data from participants aged 17 and older who are active on social media, follow Azarine products, and are familiar with the KOLs endorsing them. All 182 respondents meet the criteria to be included in the research sample. The dataset undergoes statistical processing through multiple regression analysis, facilitated by SPSS version 29 to ensure accurate interpretation of results. The findings indicate that social media marketing, KOLs, and e-WOM significantly influence consumer purchasing decisions, both independently and in conjunction. Additionally, the analysis demonstrates that these factors account for 82.8% of the variation in consumer purchasing decisions. Universitas Muhammadiyah Surakarta 2025-06-30 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Peer-reviewed Article application/pdf https://journals2.ums.ac.id/dayasaing/article/view/9119 Jurnal Manajemen Dayasaing; Vol. 27 No. 1 (2025): Jurnal Manajemen Dayasaing; 18-31 2541-254X 1411-3422 eng https://journals2.ums.ac.id/dayasaing/article/view/9119/3741 Copyright (c) 2025 Nur Fitra Khairunisa, Nora Andira Brabo, Agus Sriyanto https://creativecommons.org/licenses/by/4.0

oai:ojs2.journals2.ums.ac.id:article/9862 2025-06-30T17:10:45Z dayasaing:ART

PENGARUH BUDAYA ORGANISASI TERHADAP KINERJA KARYAWAN PT. WILSS INDO STEVEDORE Suriyadin, Muh Ishaq Agustina, Tri Siwi Ekowati, Dian Organizational Culture Employee performance Tujuan penelitian ini adalah untuk menelaah dan menganalisis sejauh mana pengaruh budaya organisasi terhadap kinerja karyawan di PT. Wilss Indo Stevedore. Yang dimana pada seluruh karyawan berjumlah sebanyak 37 orang yang dijadikan sebagai populasi dalam penelitian ini. Karena jumlah populasi tergolong kecil dan dapat dijangkau secara keseluruhan, maka digunakan teknik sampling sensus atau sampel jenuh. Adapun dari penelitian ini yang diterapkan penggunaan pendekatan kuantitatif dengan metode deskriptif., dengan alat analisis berupa analisis deskriptif dan regresi linear sederhana. Berdasarkan hasil penelitian, diketahui bahwa terdapat pengaruh yang signifikan antara budaya organisasi dengan kinerja karyawan. Temuan ini mengisyaratkan bahwa implementasi budaya organisasi yang efektif mencakup nilai-nilai inti perusahaan, norma kerja, serta kebiasaan yang menunjang produktivitas dapat mendorong peningkatan kinerja karyawan. Dengan adanya budaya organisasi yang kuat terbukti mampu mendukung terciptanya lingkungan kerja yang positif, yang pada gilirannya meningkatkan motivasi, loyalitas, serta rasa tanggung jawab karyawan terhadap tugas-tugas yang diemban dan sasaran perusahaan yang ingin dicapai. Lebih jauh, budaya kerja yang mendukung inovasi serta pengembangan kompetensi individu juga memberikan kontribusi dalam membangun kepercayaan diri, keberanian dalam mengambil inisiatif, serta kreativitas dalam menghadapi dinamika pekerjaan. Dengan demikian, hasil penelitian ini menegaskan bahwa peran manajemen sangat krusial dalam membentuk dan mempertahankan budaya organisasi yang positif. Hal tersebut dapat dilakukan melalui kepemimpinan yang inspiratif, program pelatihan yang berkelanjutan, komunikasi yang transparan, serta sistem penghargaan yang adil dan memotivasi. Upaya-upaya tersebut diharapkan dapat berkontribusi dalam meningkatkan kinerja individu dan mendukung pencapaian tujuan organisasi secara berkelanjutan. Universitas Muhammadiyah Surakarta 2025-06-30 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Peer-reviewed Article application/pdf https://journals2.ums.ac.id/dayasaing/article/view/9862 Jurnal Manajemen Dayasaing; Vol. 27 No. 1 (2025): Jurnal Manajemen Dayasaing; 32-46 2541-254X 1411-3422 eng https://journals2.ums.ac.id/dayasaing/article/view/9862/3742 Copyright (c) 2025 Muh Ishaq Suriyadin, Tri Siwi Agustina, Dian Ekowati https://creativecommons.org/licenses/by/4.0

oai:ojs2.journals2.ums.ac.id:article/9873 2025-06-30T17:10:45Z dayasaing:ART

PENGARUH BUDAYA ORGANISASI DAN KEPEMIMPINAN TRANSFORMASIONAL TERHADAP KINERJA KARYAWAN MELALUI KNOWLEDGE SHARING SEBAGAI VARIABEL MEDIASI PADA PT FOLIPER AGRO CHEMICAL Arum, Prettyziana Sekar Agustina, Tri Siwi Ekowati, Dian Penelitian ini bertujuan untuk menganalisis pengaruh budaya organisasi dan kepemimpinan transformasional terhadap kinerja karyawan dengan knowledge sharing sebagai variabel mediasi pada PT Foliper Agro Chemical. Pendekatan penelitian yang digunakan adalah kuantitatif dengan metode survei dan pengumpulan data melalui kuesioner. Teknik analisis data yang digunakan adalah Partial Least Square Structural Equation Modeling (PLS-SEM). Hasil penelitian menunjukkan bahwa budaya organisasi dan kepemimpinan transformasional berpengaruh positif dan signifikan terhadap knowledge sharing, serta knowledge sharing berpengaruh positif terhadap kinerja karyawan. Selain itu, knowledge sharing terbukti memediasi secara signifikan hubungan antara budaya organisasi dan kepemimpinan transformasional terhadap kinerja karyawan. Temuan ini mengindikasikan pentingnya menciptakan budaya organisasi yang kuat dan gaya kepemimpinan yang inspiratif untuk mendorong praktik berbagi pengetahuan dalam rangka meningkatkan kinerja individu di lingkungan kerja.  Universitas Muhammadiyah Surakarta 2025-06-30 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Peer-reviewed Article application/pdf https://journals2.ums.ac.id/dayasaing/article/view/9873 Jurnal Manajemen Dayasaing; Vol. 27 No. 1 (2025): Jurnal Manajemen Dayasaing; 47-60 2541-254X 1411-3422 eng https://journals2.ums.ac.id/dayasaing/article/view/9873/3743 Copyright (c) 2025 Prettyziana Sekar Arum, Tri Siwi Agustina, Dian Ekowati https://creativecommons.org/licenses/by/4.0

oai:ojs2.journals2.ums.ac.id:article/10011 2025-06-30T17:10:45Z dayasaing:ART

PENGARUH CONTENT GRATIS ONGKIR DAN ONLINE CUSTOMER REVIEW TERHADAP KEPUTUSAN PEMBELIAN SKINCARE SOMETHINC DI SHOPEE (STUDI KASUS MAHASISWA KOTA JEMBER) Alizah, Aprilia Ulva Noer Supeni, Retno Endah Setianingsih, Wahyu Eko PEMASARAN KEPUTUSAN PEMBELIAN SKINCARE Abstract Along with the development of the internet and technology that has an impact on changes in consumer behavior, one of which is purchasing behavior, namely shopping online. The change in purchasing behavior has made the marketplace platform grow rapidly, one of the marketplaces that consumers choose to buy products is Shopee. Factors such as content marketing, free shipping, and online customer reviews can influence online purchasing decisions. This study was conducted to analyze the influence of content marketing, free shipping, and online customer reviews on the purchasing decision of Somethinc skincare on the Shopee marketplace with a case study of Jember City students. The method in this study uses a quantitative approach through a questionnaire with a total sample of 190. The results of the study obtained the results of content marketing significantly influencing purchasing decisions (sig.0.001, t count 4.440> t table 1.972), free shipping variables significantly influence purchasing decisions (sig.0.001, t count 4.380> t table 1.972), and online customer reviews significantly influence purchasing decisions (sig. 0.000, t count 3.692> t table 1.972). The results of the determination test were 67.6%, which means that 67.6% of changes in the purchasing decision variable can be explained by the three variables. The results of the study can contribute to Somethinc skincare products in determining marketing strategies to increase sales   Universitas Muhammadiyah Surakarta 2025-06-30 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Peer-reviewed Article application/pdf https://journals2.ums.ac.id/dayasaing/article/view/10011 Jurnal Manajemen Dayasaing; Vol. 27 No. 1 (2025): Jurnal Manajemen Dayasaing; 61-76 2541-254X 1411-3422 eng https://journals2.ums.ac.id/dayasaing/article/view/10011/3744 Copyright (c) 2025 Aprilia Ulva Noer Alizah, Retno Endah Supeni, Wahyu Eko Setianingsih https://creativecommons.org/licenses/by/4.0

oai:ojs2.journals2.ums.ac.id:article/10014 2025-06-30T17:10:45Z dayasaing:ART

EMPOWERMENT OF MSME EMPLOYEES: QUALITY OF WORK LIFE, ORGANIZATIONAL SUPPORT AND JOB SATISFACTION Annisa, Nenden Nur Ardani, Edvi Gracia Fitri, Salsabila Al Ramadhani, Nabila Usaha Mikro, Kecil dan Menengah (UMKM) merupakan sektor usaha yang terus setiap tahun semakin bertambah dan mampu bertahan dalam bersaing dengan sector industri usaha lainnya. Kinerja karyawan merupakan aset penting bagi Usaha Mikro, Kecil, dan Menengah (UMKM) dalam mencapai kesuksesan bisnis. Kualitas hidup karyawan yang baik, dukungan organisasi yang efektif, dan kepuasan kerja yang tinggi merupakan faktor kunci dalam meningkatkan kinerja karyawan. Oleh karena itu, pemahaman tentang faktor-faktor yang mempengaruhi kinerja karyawan UMKM sangat penting. Penelitian ini bertujuan untuk  mengkaji Empowerment of MSME Employees: Quality of Work Life, Organizational Support and Job Satisfaction. Tahapan-tahapan metode yang dilakukan dalam penelitian ini yaitu identifikasi masalah, mendefinisikan masalah, mengembangkan hipotesis, menentukan pengukuran variabel, pengumpulan data, menganalisis data menggunakan perangkat lunak SmartPLS menguji outer model dan inner model, dan menginterpretasi data. Hasil penelitian menunjukkan quality of work life berpengaruh positif terhadap kinerja karyawan, dukungan organisasional berpengaruh positif terhadap kinerja karyawan, quality of work life berpengaruh positif terhadap kepuasan kerja, dukungan organisasional berpengaruh positif terhadap kepuasan kerja, quality of work life berpengaruh positif terhadap kinerja karyawan dengan dimediasi kepuasan kerja, dan dukungan organisasional berpengaruh positif terhadap kinerja karyawan dengan dimediasi kepuasan kerja. Universitas Muhammadiyah Surakarta 2025-06-30 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Peer-reviewed Article application/pdf https://journals2.ums.ac.id/dayasaing/article/view/10014 Jurnal Manajemen Dayasaing; Vol. 27 No. 1 (2025): Jurnal Manajemen Dayasaing; 77-89 2541-254X 1411-3422 eng https://journals2.ums.ac.id/dayasaing/article/view/10014/3745 Copyright (c) 2025 Nenden Nur Annisa, Edvi Gracia Ardani, Salsabila Al Fitri, Nabila Ramadhani https://creativecommons.org/licenses/by/4.0

oai:ojs2.journals2.ums.ac.id:article/10090 2025-06-30T17:10:45Z dayasaing:ART

PENGARUH EXPERIENTIAL MARKETING TERHADAP KEPUASAN KONSUMEN DAN LOYALITAS KONSUMEN PADA KAFE KOPI KAMPUS JEMBER Puspitasari, Ayu Tri Nike Norma Epriliyana Hermawan Teguh Saputra The rapid growth of business in Indonesia has led to increasingly intense market competition, including in Jember, where food and beverage businesses are on the rise. One such business is Kopi Kampus Café, established in 2022, which has attracted a diverse range of customers— from students and youth to the general local community. This study aims to analyze the influence of Experiential Marketing on customer satisfaction and loyalty at Kopi Kampus Jember. A quantitative approach was used, employing a survey design with data collected through questionnaires. The study involved 260 respondents who are customers of the café. The research instrument was designed to measure three key variables: Experiential Marketing, customer satisfaction, and customer loyalty. Data analysis techniques included instrument testing, path analysis, and hypothesis testing, with SPSS 27 as the supporting tool. The expected outcome of this research is to contribute to more effective marketing strategies, particularly within the student segment, and to provide insights for Kopi Kampus management on how to implement Experiential Marketing strategies to enhance customer satisfaction and loyalty. Universitas Muhammadiyah Surakarta 2025-06-30 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Peer-reviewed Article application/pdf https://journals2.ums.ac.id/dayasaing/article/view/10090 Jurnal Manajemen Dayasaing; Vol. 27 No. 1 (2025): Jurnal Manajemen Dayasaing; 90-101 2541-254X 1411-3422 eng https://journals2.ums.ac.id/dayasaing/article/view/10090/3746 Copyright (c) 2025 Ayu Tri Puspitasari, Nike Norma Epriliyana, Hermawan Teguh Saputra https://creativecommons.org/licenses/by/4.0

oai:ojs2.journals2.ums.ac.id:article/10853 2026-03-17T06:32:11Z dayasaing:ART

ISU GLOBAL KONTEMPORER DALAM BISNIS DAN ORGANISASI Irsan, Nuri Ahli Taqwa Isrososiawan, Safroni Abstract This study aims to determine global and contemporary issues in business and organizations. This study uses a qualitative method with a Library Research approach. The results show that global and contemporary issues in business and organizations are part of the impact of globalization. Several countries across continents can conduct international trade according to their respective motives, thus creating different business strategies and climates in each country. Countries in the Americas and Europe tend to create a disciplined business climate. Some contemporary issues in business are brand issues, integration of technological developments, consumer behavior, environmental change issues, and business tactics issues. The implications of this study as a reference for future related research. Universitas Muhammadiyah Surakarta 2025-12-31 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Peer-reviewed Article application/pdf https://journals2.ums.ac.id/dayasaing/article/view/10853 10.23917/dayasaing.v27i2.10853 Jurnal Manajemen Dayasaing; Vol. 27 No. 2 (2025): Manajemen Dayasaing; 1-15 2541-254X 1411-3422 eng https://journals2.ums.ac.id/dayasaing/article/view/10853/4930 Copyright (c) 2025 Nuri Ahli Taqwa Irsan, Safroni Isrososiawan https://creativecommons.org/licenses/by/4.0

oai:ojs2.journals2.ums.ac.id:article/11509 2026-03-17T06:32:11Z dayasaing:ART

PENGARUH ERP MODUL HUMAN RESOURCES TERHADAP PENENTUAN MANFAAT DAN KINERJA KARYAWAN PT TELKOM INDONESIA Saraswati, Dyah Ayu Ardiansyah, Muhammad Saleh, Khoirul Alfian Ariyadi, Muhammad Yusuf ERP, Human Resources, Regulasi Internal, Penentuan Manfaat, Penilaian Kinerja Penelitian ini menganalisis pengaruh implementasi modul Human Resources (HR) pada sistem Enterprise Resource Planning (ERP) dan regulasi internal terhadap proses penentuan manfaat serta penilaian kinerja karyawan di PT Telkom Indonesia Tbk. Studi ini menggunakan pendekatan kuantitatif deskriptif dengan data sekunder yang diambil dari laporan tahunan, sustainability report, dan dokumentasi SAP selama periode 2018–2023. Analisis statistik menggunakan SPSS meliputi statistik deskriptif, korelasi Pearson, dan regresi berganda menunjukkan bahwa ERP HR dan regulasi internal secara signifikan dan positif memengaruhi efisiensi, transparansi, dan objektivitas proses SDM. Hasil regresi menunjukkan kedua variabel tersebut menjelaskan 67,1% variasi dalam proses penentuan manfaat dan penilaian kinerja. Analisis time series memperkuat temuan ini dengan menunjukkan tren peningkatan berkelanjutan pada indikator kinerja SDM dan efisiensi administratif setelah optimalisasi ERP HR dan integrasi regulasi. Hasil penelitian ini menegaskan pentingnya adopsi strategis ERP HR yang didukung regulasi internal yang kuat dalam meningkatkan efektivitas manajemen SDM di organisasi besar. Temuan ini memberikan implikasi praktis bagi BUMN dan institusi serupa yang ingin mempercepat transformasi digital SDM. Universitas Muhammadiyah Surakarta 2024-12-31 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Peer-reviewed Article application/pdf https://journals2.ums.ac.id/dayasaing/article/view/11509 10.23917/dayasaing.v27i2.11509 Jurnal Manajemen Dayasaing; Vol. 27 No. 2 (2025): Manajemen Dayasaing; 16-24 2541-254X 1411-3422 eng https://journals2.ums.ac.id/dayasaing/article/view/11509/4931 Copyright (c) 2025 DyahAyu saraswati25, Muhammad Ardiansyah, Khoirul Alfian Saleh, Muhammad Yusuf Ariyadi https://creativecommons.org/licenses/by/4.0

oai:ojs2.journals2.ums.ac.id:article/11880 2026-03-17T06:32:11Z dayasaing:ART

ANALISIS STRATEGI PROMOSI PRODUK SIMPANAN DALAM MENINGKATKAN JUMLAH NASABAH DI BMT SURYA RAHARJA CABANG PANCENG Firmansyah, Azra Masruroh, Masruroh Wahyuningsih, Yulie Suyitno, Suyitno Strategi promosi, produk simpanan, BMT, nasabah, NVivo Penelitian ini membahas strategi promosi produk simpanan dalam meningkatkan jumlah nasabah di BMT Surya Raharja Cabang Panceng. Isu utama yang diangkat adalah bagaimana efektivitas promosi memengaruhi pertumbuhan nasabah pada lembaga keuangan mikro syariah di tengah persaingan lembaga keuangan konvensional. Penelitian ini bertujuan untuk menganalisis pendekatan promosi yang diterapkan BMT Surya Raharja Cabang Panceng, serta mengevaluasi keberhasilannya dalam menjangkau masyarakat secara luas. Metode yang digunakan adalah pendekatan kualitatif deskriptif dengan teknik observasi, wawancara mendalam, dokumentasi, dan analisis data menggunakan perangkat lunak NVivo 12. Hasil penelitian menunjukkan bahwa strategi promosi terbagi dalam empat kategori utama, yaitu penjualan pribadi, periklanan, publisitas, dan promosi penjualan. Pendekatan grebek, door to door, serta pemanfaatan media sosial terbukti efektif menjangkau berbagai segmen masyarakat. Visualisasi data melalui NVivo memperkuat bahwa penjualan pribadi merupakan strategi dominan, diikuti oleh promosi digital dan insentif langsung. Strategi terpadu ini berhasil meningkatkan jumlah nasabah sebesar 20% dalam lima tahun terakhir. Temuan ini merekomendasikan pendekatan promosi berbasis komunitas sebagai solusi yang relevan bagi koperasi sejenis. Universitas Muhammadiyah Surakarta 2025-12-31 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Peer-reviewed Article application/pdf https://journals2.ums.ac.id/dayasaing/article/view/11880 10.23917/dayasaing.v27i2.11880 Jurnal Manajemen Dayasaing; Vol. 27 No. 2 (2025): Manajemen Dayasaing; 25-43 2541-254X 1411-3422 eng https://journals2.ums.ac.id/dayasaing/article/view/11880/4932 Copyright (c) 2025 Azra Firmansyah, Masruroh Masruroh, Yulie Wahyuningsih, Suyitno Suyitno https://creativecommons.org/licenses/by/4.0

oai:ojs2.journals2.ums.ac.id:article/12039 2026-03-17T06:32:11Z dayasaing:ART

Covid-19 dan Efisiensi Biaya Operasional terhadap Pendapatan Operasional (BOPO) Pratiwi, Kurniasari Dwi Djuminah Digitalisasi Perbankan BOPO COVID-19 Efisiensi Operasional Transformasi digital dan pandemi COVID-19 merupakan dua fenomena besar yang secara bersamaan membentuk ulang lanskap industri perbankan. Penelitian ini bertujuan untuk menganalisis pengaruh digitalisasi perbankan—yang diproksikan melalui nilai transaksi dan jumlah pengguna—serta pandemi COVID-19 terhadap efisiensi operasional bank, yang diukur menggunakan rasio Biaya Operasional terhadap Pendapatan Operasional (BOPO). Data yang digunakan merupakan data panel sekunder dari 40 bank umum konvensional yang terdaftar di Bursa Efek Indonesia (BEI) selama periode 2017–2023, dengan total 78 observasi. Metode analisis yang digunakan adalah regresi linear berganda dengan uji asumsi klasik sebagai pendukung validitas model. Hasil penelitian menunjukkan bahwa secara simultan, nilai transaksi, jumlah pengguna, dan variabel dummy COVID-19 berpengaruh signifikan terhadap BOPO. Namun secara parsial, tidak ada variabel yang berpengaruh signifikan pada taraf signifikansi 5%. Variabel jumlah pengguna memiliki pengaruh negatif yang mendekati signifikan, menunjukkan bahwa peningkatan pengguna digital cenderung meningkatkan efisiensi operasional. Uji beda dengan paired sample t-test menunjukkan tidak terdapat perbedaan signifikan pada nilai BOPO sebelum dan sesudah pandemi COVID-19. Secara keseluruhan, penelitian ini menyimpulkan bahwa meskipun digitalisasi dan pandemi menjadi faktor penting dalam transformasi perbankan, pengaruhnya terhadap efisiensi operasional masih belum signifikan secara statistik dalam jangka pendek. Universitas Muhammadiyah Surakarta 2025-12-31 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Peer-reviewed Article application/pdf https://journals2.ums.ac.id/dayasaing/article/view/12039 10.23917/dayasaing.v27i2.12039 Jurnal Manajemen Dayasaing; Vol. 27 No. 2 (2025): Manajemen Dayasaing; 64-72 2541-254X 1411-3422 eng https://journals2.ums.ac.id/dayasaing/article/view/12039/4934 Copyright (c) 2025 Kurniasari Dwi Pratiwi, Djuminah Djuminah https://creativecommons.org/licenses/by/4.0

oai:ojs2.journals2.ums.ac.id:article/12296 2026-03-17T06:32:11Z dayasaing:ART

Effect Of Human Resource Capacity On Village Fund Management Via Anti-Corruption Numeracy Mediation Variable Aqfir Ilham Messa, Samsuddin Beddu Messa Human Resource Capacity Anti-corruption Numeracy Village Funds Governance This study examines how improvements in human resource capacity affect the performance of village fund management, with anti-corruption numeracy as a mediating variable. Three hypotheses are tested: the direct effect of human resource capacity on village fund management, the indirect effect through anti-corruption numeracy, and the direct effect of anti-corruption numeracy on fund management performance. The research uses a quantitative approach with a survey method. The study was conducted in North Tolitoli District, Central Sulawesi, involving 121 village officials from six randomly selected villages. Data were analyzed using path analysis and the Sobel test. The results confirm that all hypotheses are statistically supported. Human resource capacity has a significant direct effect (β = 0.677; p < 0.001) and an indirect effect through anti-corruption numeracy (Sobel = 3.109; p = 0.001). Anti-corruption numeracy also shows a direct influence on village fund management (β = 0.303; p < 0.001). These findings suggest that enhancing capacity and anti-corruption awareness are key to improving transparent and accountable village fund governance. Universitas Muhammadiyah Surakarta 2025-12-31 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Peer-reviewed Article application/pdf https://journals2.ums.ac.id/dayasaing/article/view/12296 10.23917/dayasaing.v27i2.12296 Jurnal Manajemen Dayasaing; Vol. 27 No. 2 (2025): Manajemen Dayasaing; 44-63 2541-254X 1411-3422 eng https://journals2.ums.ac.id/dayasaing/article/view/12296/4933 Copyright (c) 2025 Aqfir Aqfir, Ilham, Samsuddin Beddu Messa https://creativecommons.org/licenses/by/4.0

oai:ojs2.journals2.ums.ac.id:article/13121 2026-07-31T02:01:48Z dayasaing:ART

KOMPETENSI CALON LULUSAN STRATA-1 DALAM MENGHADAPI DUNIA KERJA Annisa, Nenden Nur Eterina, Meriam Kompetensi, hard skill, soft skill, Dunia Kerja Berbagai perusahaan/organisasi berharap dapat memiliki karyawan yang menguasai beragam keahlian serta kompetensi yang dapat menambah nilai organisasi melalui peningkatan produktivitas dan kinerja karyawan tersebut. Hal ini tentunya menuntut para lulusan sarjana, sebagai pencari kerja untuk dapat memiliki kompetensi yang sesuai. Oleh karena itu, para lulusan ini diharapkan mampu mengadopsi sikap yang siap dalam menghadapi dunia kerja saat ini, sehingga dituntut mereka mampu mengelola sendiri kompetensi maupun reputasi untuk menjadi arah karir kedepannya. Penelitian ini bertujuan mengetahui apakah soft skill berpengaruh terhadap dunia kerja dan apakah hard skill berpengaruh terhadap dunia kerja. Penelitian ini menggunakan populasi mahasiswa yang sedang melakukan tugas akhir atau skripsi. Teknik pengambilan sampel menggunakan nonprobability sampling yaitu accidental sampling (kebetulan) dan convenience sampling (kesesuaiani). Sampel pada penelitian ini merupakan objek yang bertemu secara kebetulan dan sesuai untuk diteliti yaitu mahasiswa yang sedang melakuka skripsi, sampel yang didapat sebanyak 141 responden. Instrumen penelitian menggunakan kuesioner dengan skala likert yang telah diujicobakan menggunakan validitas dan reliabilitas. Penelitian ini menggunakan alat analisis regresi linier berganda. Hasil penelitian ini menunjukkan bahwa soft skill dan hard skill berpengaruh terhadap dunia kerja Universitas Muhammadiyah Surakarta 2026-06-30 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Peer-reviewed Article application/pdf https://journals2.ums.ac.id/dayasaing/article/view/13121 10.23917/dayasaing.v28i1.13121 Jurnal Manajemen Dayasaing; Vol. 28 No. 1 (2026): Jurnal Manajemen Dayasaing; 44-54 2541-254X 1411-3422 eng https://journals2.ums.ac.id/dayasaing/article/view/13121/5928 Copyright (c) 2026 Nenden Nur Annisa, Meriam Eterina https://creativecommons.org/licenses/by/4.0

oai:ojs2.journals2.ums.ac.id:article/13683 2026-03-17T06:32:11Z dayasaing:ART

Long-Term Effects of Sharia Stock Status Changes on Returns and Liquidity Purnomo, Dwi Tjahjo Lestari, Rohmini Indah This study examines the long-term impact of changes in Sharia stock status (CSS) on abnormal returns (AR) and liquidity (LIQ) in the Indonesian Sharia Stock Index (ISSI). The analysis explores liquidity’s mediating and moderating roles to clarify how Sharia screening outcomes shape market behavior beyond short-term announcement effects. Monthly data from 2018–2024 are analyzed using an event-study framework and Partial Least Squares Structural Equation Modelling (PLS-SEM) to test direct, indirect, and interaction effects grounded in signaling, asymmetric information, and liquidity theories. The findings show that CSS strongly affects liquidity for excluded stocks but only marginally influences liquidity for included stocks. CSS does not directly generate abnormal returns for excluded firms, while inclusion triggers short-term return pressure. Liquidity acts as a significant mediating channel, particularly following exclusion, translating compliance-related signals into price adjustments. No moderating effect is identified, indicating that liquidity operates sequentially rather than conditionally. Model diagnostics confirm strong predictive performance for liquidity and relatively weaker explanatory power for returns, highlighting other contributing market forces. This study provides novel long-horizon evidence on Sharia index dynamics and underscores liquidity’s strategic relevance for investors and regulators in strengthening Islamic capital market efficiency and compliance mechanisms. Universitas Muhammadiyah Surakarta 2025-12-31 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Peer-reviewed Article application/pdf https://journals2.ums.ac.id/dayasaing/article/view/13683 10.23917/dayasaing.v27i2.13683 Jurnal Manajemen Dayasaing; Vol. 27 No. 2 (2025): Manajemen Dayasaing; 93-112 2541-254X 1411-3422 eng https://journals2.ums.ac.id/dayasaing/article/view/13683/4936 Copyright (c) 2025 Dwi Tjahjo Purnomo, Rohmini Indah Lestari https://creativecommons.org/licenses/by/4.0

oai:ojs2.journals2.ums.ac.id:article/13823 2026-03-17T06:32:11Z dayasaing:ART

PERAN CORPORATE GOVERNANCE DALAM PENCAPAIAN TARGET FINANSIAL UNTUK MENINGKATKAN NILAI PERUSAHAAN Erika, Civi Kurniawan, Heri Ayu Savitri, Mai Boards of Directors Financial Targets Company Value Having an appropriate organizational structure is crucial to improving the overall process of monitoring and optimizing productive resources. One way to achieve this is by enhancing oversight through the establishment of good corporate governance. Corporate governance aims to maintain balance, strengthen control systems to protect shareholders’ interests, and meet the expectations of other stakeholders. In essence, corporate governance is intended to increase the company's value by achieving specific targets projected each year.The objective of this research is to determine the role of corporate governance in achieving financial targets to enhance company value. A quantitative method is employed to describe the relationships in the study, using EViews 10 software for analysis. The sample consists of companies in the food and beverage sector over a three-year period from 2021 to 2023.This model adopts the fraud triangle theory, focusing on the pressure of financial targets. The underlying reason is that financial targets exert pressure on management to achieve them. Failure to meet these targets can result in negative market sentiment towards the company, and vice versa. While most studies use profitability and financial performance as mediating models, this approach—focusing on financial target pressure—has been less explored. Therefore, the researcher is interested in using this approach, as no previous studies have applied this mediation model. Universitas Muhammadiyah Surakarta 2025-12-31 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Peer-reviewed Article application/pdf https://journals2.ums.ac.id/dayasaing/article/view/13823 10.23917/dayasaing.v27i2.13823 Jurnal Manajemen Dayasaing; Vol. 27 No. 2 (2025): Manajemen Dayasaing; 113-123 2541-254X 1411-3422 eng https://journals2.ums.ac.id/dayasaing/article/view/13823/4937 Copyright (c) 2025 Civi Erika, Heri Kurniawan, Mai Ayu Savitri https://creativecommons.org/licenses/by/4.0

oai:ojs2.journals2.ums.ac.id:article/14963 2026-07-31T02:01:48Z dayasaing:ART

Dekolonisasi Manajemen Sumber Daya Manusia : Telaah Kritis Islamophobia Perspektif Habermas, Bourdieu, dan Islam Muttaqin, Sigit Mufid, Fathul Ulya Fenomena Islamophobia dewasa ini tidak hanya terjadi dalam konteks sosial dan politik global, tetapi juga mengakar dalam praktik organisasi dan manajemen sumber daya manusia (MSDM). Artikel ini bertujuan untuk mengkaji pengaruh Islamophobia terhadap MSDM melalui perspektif teori tindakan komunikatif Jurgen Habermas dan teori kekuasaan simbolik Pierre Bourdieu, serta menawarkan model konseptual MSDM berbasis nilai-nilai Islam. Penelitian ini menggunakan pendekatan kualitatif kritis dengan pendekatan hermeneutik Islami terhadap literatur empiris dan teoretis. Hasil kajian menunjukkan bahwa Islamophobia beroperasi melalui dua mekanisme utama yaitu pertama, distorsi komunikasi, yaitu kegagalan organisasi membangun dialog setara dan bebas dominasi, kedua, kekerasan simbolik, yaitu penerimaan tanpa sadar terhadap norma dan nilai sekuler yang menyingkirkan identitas religius Muslim. Kedua mekanisme ini menyebabkan kolonisasi dunia hidup (Habermas), dan reproduksi habitus sekuler (Bourdieu). Sebaliknya, paradigma Islam yang berlandaskan tauhid, ‘adl, dan musawah menawarkan basis etika dan spiritual untuk membangun MSDM yang humanis dan komunikatif. Integrasi antara rasionalitas komunikatif, kesadaran struktural, dan nilai-nilai Islam melahirkan model MSDM yang humanis komunikatif berbasis tauhid, bebas dominasi, reflektif, dan keadilan sosial dalam organisasi. Temuan ini menegaskan bahwa dekolonisasi pengetahuan dan spiritualisasi MSDM menjadi langkah strategis untuk mengatasi bias Islamophobia dan membangun manajemen yang adil serta berkeadaban Universitas Muhammadiyah Surakarta 2026-06-30 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Peer-reviewed Article application/pdf https://journals2.ums.ac.id/dayasaing/article/view/14963 10.23917/dayasaing.v28i1.14963 Jurnal Manajemen Dayasaing; Vol. 28 No. 1 (2026): Jurnal Manajemen Dayasaing; 29-43 2541-254X 1411-3422 eng https://journals2.ums.ac.id/dayasaing/article/view/14963/5927 Copyright (c) 2026 Sigit Muttaqin https://creativecommons.org/licenses/by/4.0

oai:ojs2.journals2.ums.ac.id:article/15692 2026-07-31T02:01:48Z dayasaing:ART

Implementasi Teknologi Enterprise Resource Planning dan Digital Supply Chain dalam Manajemen Operasi Samsung Electronics nugroho, wahyu ERP Digital Supply Chain Management operational efficiency competitiveness Samsung Electronics Digital transformation has become a crucial factor in enhancing operational efficiency and competitiveness for global companies. This study analyzes the implementation of Enterprise Resource Planning (ERP) and Digital Supply Chain Management (SCM) by Samsung Electronics through Samsung SDS services. Enterprise Resource Planning (ERP) enables cross-functional business process integration, operational automation, and real-time data availability, reducing data duplication and improving decision-making. Next-generation Digital Suplly Chain Management, leveraging AI, RPA, and cloud platforms, supports scenario-based planning, rapid response to supply chain disruptions, and enhanced visibility and coordination across operations. The integrated implementation of Enterprise Resource Planning (ERP) and Digital Suplly Chain Management improves productivity, flexibility, cost efficiency, and innovation, while strengthening Samsung Electronics’ competitive position in the global market. The findings highlight the strategic importance of digital technology adoption in operations management for sustaining competitive advantage and corporate sustainability.     Universitas Muhammadiyah Surakarta 2026-06-30 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Peer-reviewed Article application/pdf https://journals2.ums.ac.id/dayasaing/article/view/15692 10.23917/dayasaing.v28i1.15692 Jurnal Manajemen Dayasaing; Vol. 28 No. 1 (2026): Jurnal Manajemen Dayasaing; 55-68 2541-254X 1411-3422 eng https://journals2.ums.ac.id/dayasaing/article/view/15692/5942 Copyright (c) 2026 wahyu nugroho https://creativecommons.org/licenses/by/4.0

oai:ojs2.journals2.ums.ac.id:article/16878 2026-07-31T02:01:47Z dayasaing:ART

Comparative Financial Performance of Digital Banks Using CAMEL Model : Evidence from the Indonesia Digital Banking Industry Adinugroho, Hendi Yudhanto Winarno, Dwi Sofiyan, Rian Digital Banking CAMEL Model Financial Performance This study aims to evaluate and compare the financial performance of leading digital banks in Indonesia PT Bank Jago Tbk, PT Bank Neo Commerce Tbk, and PT Allo Bank Indonesia Tbk during the period of 2021–2024. Amidst the rapid digital transformation and shifting consumer behavior in Indonesia's financial sector, assessing the stability and sustainability of technology driven institutions is essential. Using a descriptive-comparative quantitative approach, this research employs the CAMEL framework, focusing on key financial ratios: Capital Adequacy Ratio, Non Performing Loan, Operating Expenses to Operating Income, Return on Equity, and Loan to Deposit Ratio. Data analyzed using descriptive statistics and ANOVA to identify significant performance differences. The results indicate that while all three banks maintained capital adequacy well above regulatory requirements, significant variances exist in efficiency and profitability. Allo Bank demonstrated superior operational efficiency and the highest profitability, while Bank Neo Commerce faced initial profitability challenges before recovering in 2024. Bank Jago showed a stable transition from aggressive expansion to improved credit quality. Statistical tests confirm significant differences in financial health across the sampled banks. These findings provide valuable insights for regulators in monitoring digital banking stability and for management in optimizing risk based digital business models. Universitas Muhammadiyah Surakarta 2026-06-30 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Peer-reviewed Article application/pdf https://journals2.ums.ac.id/dayasaing/article/view/16878 10.23917/dayasaing.v28i1.16878 Jurnal Manajemen Dayasaing; Vol. 28 No. 1 (2026): Jurnal Manajemen Dayasaing; 16-28 2541-254X 1411-3422 eng https://journals2.ums.ac.id/dayasaing/article/view/16878/5926 Copyright (c) 2026 HENDI YUDHANTO ADINUGROHO https://creativecommons.org/licenses/by/4.0

oai:ojs2.journals2.ums.ac.id:article/17047 2026-07-31T02:01:47Z dayasaing:ART

Keputusan Pembelian Konsumen Ditinjau dari Harga dan Brand Image pada Restorant Fastfood Mcdonald’s Jember Rizqi, Fitrotullaili Aulina Hapsari, Yusita Titi Wardhani, Roro Aditya Novi price brand image purchasing decision fastfood This study aims to analyze the influence of price and brand image on consumer purchasing decisions at McDonald's fastfood restaurants in Jember Regency. This phenomenon is interesting because of the dynamics of modern lifestyles and global socio-political issues that influence consumer perceptions. The research method used is a quantitative approach by distributing questionnaires to 120 MCDonald's Jember customer respondents using a purposive sampling technique. Data analysis was carried out through validity tests, reliability tests, classical assumption tests, and hypothesis tests (t-test and F-test). The results of the study partially show that price has a positive and significant effect on purchasing decisions (t=2.152; Sig.=0.033). The brand image variable also has a dominant and significant positive effect (t=10.363; Sig.<0.001). Simultaneously, both variables have a significant effect on purchasing decisions with a value of F=134.720 and a contribution of influence (R2) of 69.7%. These findings confirm that affordability through value-for-money packages and strong brand reputation are key factors for Jember consumers in choosing McDonald's as their primary culinary choice. Universitas Muhammadiyah Surakarta 2026-06-30 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Peer-reviewed Article application/pdf https://journals2.ums.ac.id/dayasaing/article/view/17047 10.23917/dayasaing.v28i1.17047 Jurnal Manajemen Dayasaing; Vol. 28 No. 1 (2026): Jurnal Manajemen Dayasaing; 8-15 2541-254X 1411-3422 eng https://journals2.ums.ac.id/dayasaing/article/view/17047/5925 Copyright (c) 2026 Fitrotullaili Aulina Rizqi, Yusita Titi Hapsari, Roro Aditya Novi Wardhani https://creativecommons.org/licenses/by/4.0

oai:ojs2.journals2.ums.ac.id:article/17048 2026-07-31T02:01:47Z dayasaing:ART

Harga dan Kualitas Produk sebagai Determinan Minat Beli Produk Preloved di Kalangan Gen Z Sukmawati, Agnestya Hapsari, Yusita Titi Wardhani, Roro Aditya Novi price product Purchase Interest Preloved The purpose of this study is to analyze the influence of price and product quality as determinants of interest in buying preloved products among Generation Z in Jember. This research is driven by the rising popularity of preloved fashion as a solution for young people to remain stylish despite economic constraints. Using a quantitative approach, data were collected via structured questionnaires distributed to 130 university students in Jember, selected through purposive sampling techniques. The data analysis included instrument testing (validity and reliability), classic assumption tests, and hypothesis testing using multiple linear regression. The results of the t-test indicate that price (t-count 3.392, sig. 0.001) and product quality (t-count 4.854, sig. 0.000) both have a positive and significant partial effect on purchase interest. Furthermore, the F-test results show a simultaneous significant effect (sig. 0.000) with an R Square value of 0.422, meaning these two variables contribute 42.2% to the purchase interest. This study concludes that a combination of affordable pricing and maintained product functionality drives the shift toward sustainable fashion among Gen Z.   Universitas Muhammadiyah Surakarta 2026-06-30 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Peer-reviewed Article application/pdf https://journals2.ums.ac.id/dayasaing/article/view/17048 10.23917/dayasaing.v28i1.17048 Jurnal Manajemen Dayasaing; Vol. 28 No. 1 (2026): Jurnal Manajemen Dayasaing; 1-7 2541-254X 1411-3422 eng https://journals2.ums.ac.id/dayasaing/article/view/17048/5922 Copyright (c) 2026 Agnestya Sukmawati, Yusita Titi Hapsari, Roro Aditya Novi Wardhani https://creativecommons.org/licenses/by/4.0

oai:ojs2.journals2.ums.ac.id:article/18551 2026-07-31T02:01:47Z dayasaing:ART

The Role of the Creative Economy in Enhancing the Competitiveness of Traditional Herbal SMEs: A Mediation Analysis of Innovation Capability Setiyawan, Ayuk Husain, Fida' Khasanah, Aulia Uswatun Arum, Aulia Galuh Ani Sekar Ramahdan, Nofia Fajar Creative Economy innovation capability competitiveness traditional herbal medicine MSMEs Digital Media The rapid development of the creative economy requires traditional herbal small and medium enterprises (SMEs) to improve their competitiveness. However, many herbal SMEs still face challenges in innovation, packaging, and marketing. This study aims to analyze how strengthening innovation capability can enhance the competitiveness of traditional herbal SMEs. The research employed a quantitative approach using a survey of 70 traditional herbal SME owners and managers. Data were analyzed using descriptive statistics, reliability and validity testing, correlation analysis, path analysis, and mediation analysis. The results show that digital media, storytelling, and collaboration positively influence innovation capability, while product innovation has a negative effect. Furthermore, innovation capability strongly mediates the relationship between creative economy elements and competitiveness, with digital media being the most dominant factor. These findings highlight the importance of digital literacy, collaboration, and authentic product narratives in strengthening the competitiveness of traditional herbal SMEs. Universitas Muhammadiyah Surakarta 2026-06-30 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Peer-reviewed Article application/pdf https://journals2.ums.ac.id/dayasaing/article/view/18551 Jurnal Manajemen Dayasaing; Vol. 28 No. 1 (2026): Jurnal Manajemen Dayasaing; 69-79 2541-254X 1411-3422 eng https://journals2.ums.ac.id/dayasaing/article/view/18551/6188 Copyright (c) 2026 Ayuk Setiyawan, Fida' Husain, Aulia Uswatun Khasanah, Aulia Galuh Ani Sekar Arum, Nofia Fajar Ramahdan https://creativecommons.org/licenses/by/4.0