Khairunisa, Nur Fitra, et al. “How Social Media Marketing, Key Opinion Leaders, and E-WOM Shape Consumers’ Purchase Decisions for Azarine Products”. Jurnal Manajemen Dayasaing, vol. 27, no. 1, June 2025, pp. 18-31, https://journals2.ums.ac.id/dayasaing/article/view/9119.