RIZQI, Fitrotullaili Aulina; HAPSARI, Yusita Titi; WARDHANI, Roro Aditya Novi. Keputusan Pembelian Konsumen Ditinjau dari Harga dan Brand Image pada Restorant Fastfood Mcdonald’s Jember. Jurnal Manajemen Dayasaing, [S. l.], v. 28, n. 1, p. 8–15, 2026. DOI: 10.23917/dayasaing.v28i1.17047. Disponível em: https://journals2.ums.ac.id/dayasaing/article/view/17047. Acesso em: 4 jul. 2026.