Mulyadi, Desviana Umi Sholikah, Rini Kuswati, and Muzakar Isa. “Brand Love: Aplikasi Behavioral Reasoning Theory (BRT) Pada Produk Halal”. Benefit: Jurnal Manajemen dan Bisnis 10, no. 1 (June 14, 2025): 54–72. Accessed July 27, 2026. https://journals2.ums.ac.id/benefit/article/view/10527.